Optimizing your HR email strategy: 12 steps for better employee emails

Optimizing your HR email strategy: 12 steps for better employee emails

About this Guide

Ragan’s report on the State of Internal Communication found email overload to be the top challenge facing internal communicators today.

In that same survey, 34% of people specifically admitted to ignoring emails from HR.

Whatever complicated feelings people may have about email, it’s still the main channel used for work communication. HR needs a way to reach employees with important information, and email is still the best way to get a message in front of a large number of people quickly and easily.

People at work are experiencing email fatigue on a daily basis. This is because the channel isn’t used properly, with people distributing multiple non-targeted emails instead of sending only relevant information to specific individuals, groups and audiences.

Download this guide to get started on improving your employee email engagement today.


Tim Vaughan

Tim Vaughan

Head of Content at Poppulo

By clicking “Accept all cookies” you agree to the storing of cookies on your device to enhance your browsing experience, analyze site traffic, and serve tailored content and advertisements.

Cookies preferences

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Manage consent preferences

Strictly Necessary

Always Active

These cookies are necessary for our website to function. They do not store any personally identifiable information and are usually only set in response to actions made by you, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block these cookies, but some parts of the site will not work.


Functionality cookies are used to remember your preferences. They make the site easier for you to navigate by remembering settings you have applied, detect if you’ve already seen a pop-up or auto-fill forms to make them easier for you to complete.


Targeting cookies are used to deliver ads more relevant to you and your interests. These cookies can also be used to measure ad performance and provide recommendations.