President, Inner Strength Communication Inc.

Priya Bates

It’s been a roller coaster three years for workplace communication professionals, as comms proved to be business critical at a time of great uncertainty and rapid change.

We know that. And we know how much that change has transformed the comms function itself, not only elevating its role but also its wider reach across the business, with greater differentiation between organizational and operational communications.

we know about employee comms in 2022 after the whirlwind of the past few years?

Communicators are busier than they’ve ever been but how are their comms landing with employees? Are perceptions meeting reality, or is there a disconnect? What’s working and what’s not—and most importantly, how do employees feel and what do they want from their workplace comms?

To get answers to these and many more questions, we commissioned independent research to survey over 5,000 employees and Internal Communications professionals earlier this year.

Some of the answers surprised us—and we think they will surprise you as well.

Join us on this webinar where you can be among the first to get exclusive first sight of our research findings and hear expert analysis from award-winning employee communications strategist Priya Bates, to help increase your impact as a communicator.

Webinar

Research Findings from FWI | Poppulo 

Employee Comms: The perceptions, the presumptions, the reality.

Employee Comms

Measurement

Content Marketing Specialist

 Christine Kendall

How does a global company operating in markets from the United States of America to Europe, Asia, and Australia, reach and communicate effectively with its 35,000 employees around the world?

How did it adapt to the additional challenges brought on by the Covid-19 pandemic?

This FWI | Poppulo executive brief explores how the pandemic fundamentally changed how Maximus—the US-headquartered government services company—reaches its employees, and how it has evolved communication strategies against this background to successfully connect and engage its dispersed global workforce.

Together with Jared Curtis, Director of Corporate Communications at Maximus, we look at:

How leveraging email, mobile and digital signage is key to connecting its global employees

The top communication challenges at Maximus

The critical role of analytics for effective employee communication

Executive Brief

The Secret to Employee Communications at Maximus

Chief Encouragement Officer, Change Oasis; Partner

Joss Mathieson

Group Head of Change and Organisational Development  

Ricardo Troiano

Business Operations Director

Ray Milora

In a world that’s more disrupted than ever, the need to adapt and manage change has evolved into a critical requirement for business. 

Companies that stand still will be left behind, struggling to retain and attract the talented people needed for success. 

This webinar will provide insight and inspiration into how the best companies are rethinking what work is, where it's done, how it's done, and what types of things employees need to get it done.

There are companies out there creating a vibrant and "change-able" culture where their people are thriving through change and doing their best work. A few of those companies are speaking on this webinar.

Join workplace experience and change development leaders from Cisco, Syngenta, and Change Oasis, as they talk through:

Key change challenges of the "never normal"

The top drivers of effective organizational change

How to rethink the employee experience for the future of work

Strategies to enable positive change at work

The role of communications in reshaping employee experience

Rethinking Work – How the Best are Approaching Change

Director of Content Marketing, FWI | Poppulo

Mic Wilborn

We know how the world of work has been totally upended and its impact on workplace communications. But what don’t we know about employee comms in 2022 after the whirlwind of the past few years?

Internal Comms professionals have been run off their feet, but how has their work been landing with their audiences? What are they doing differently to reach increasingly dispersed employees?

they reaching their people? And what do employees think of the comms they’re receiving?

We commissioned independent research to survey over 4,000 employees and IC professionals to find answers to these and many more questions. The findings revealed a growing divide between perception and reality, between what businesses think they communicate to their workforce and what employees actually experience.

This whitepaper gets under the skin of our survey results and reveals the reality of workplace comms today. It looks at:

A Shift in Job Roles and Responsibilities

Understanding Communications Channels and Themes

Communication Preferences: A Changing Landscape

Relevancy and Coordination of Communications

Whitepapers

Perception vs. Reality: The Growing Divide Between Comms Teams and Employees 

Head of Content, Poppulo. Communications & Content Strategist. Forbes Communications Council member.

Head of Content at Poppulo

Tim Vaughan

Ragan’s report on the State of Internal Communication found email overload to be the top challenge facing internal communicators today.

In that same survey, 34% of people specifically admitted to 

Whatever complicated feelings people may have about email, it’s still the main channel used for work communication. HR needs a way to reach employees with important information, and email is still the best way to get a message in front of a large number of people quickly and easily.

People at work are experiencing email fatigue on a daily basis. This is because the channel isn’t used properly, with people distributing multiple non-targeted emails instead of sending only relevant information to specific individuals, groups and audiences.

Download this guide to get started on improving your employee email engagement today.

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Employee Comms: The perceptions, the presumptions, the reality.

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Employee Comms: The perceptions, the presumptions, the reality.

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