Ragan’s report on the State of Internal Communication found email overload to be the top challenge facing internal communicators today.
In that same survey, 34% of people specifically admitted to ignoring emails from HR.
Whatever complicated feelings people may have about email, it’s still the main channel used for work communication. HR needs a way to reach employees with important information, and email is still the best way to get a message in front of a large number of people quickly and easily.
People at work are experiencing email fatigue on a daily basis. This is because the channel isn’t used properly, with people distributing multiple non-targeted emails instead of sending only relevant information to specific individuals, groups and audiences.
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