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Optimizing your HR email strategy: 12 steps for better employee emails

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AUTHORS

  • Tim Vaughan
    Tim Vaughan

    Head of Content, Poppulo

Ragan’s report on the State of Internal Communication found email overload to be the top challenge facing internal communicators today.

In that same survey, 34% of people specifically admitted to ignoring emails from HR.

Whatever complicated feelings people may have about email, it’s still the main channel used for work communication. HR needs a way to reach employees with important information, and email is still the best way to get a message in front of a large number of people quickly and easily.

People at work are experiencing email fatigue on a daily basis. This is because the channel isn’t used properly, with people distributing multiple non-targeted emails instead of sending only relevant information to specific individuals, groups and audiences.

Download this guide to get started on improving your employee email engagement today.