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Perception vs. Reality: The Growing Divide Between Comms Teams and Employees
WHITEPAPERS

Perception vs. Reality: The Growing Divide Between Comms Teams and Employees

About this Whitepaper

We know how the world of work has been totally upended and its impact on workplace communications. But what don’t we know about employee comms in 2022 after the whirlwind of the past few years?

Internal Comms professionals have been run off their feet, but how has their work been landing with their audiences? What are they doing differently to reach increasingly dispersed employees? Are they reaching their people? And what do employees think of the comms they’re receiving?

We commissioned independent research to survey over 4,000 employees and IC professionals to find answers to these and many more questions. The findings revealed a growing divide between perception and reality, between what businesses think they communicate to their workforce and what employees actually experience.

This whitepaper gets under the skin of our survey results and reveals the reality of workplace comms today. It looks at:

  • A Shift in Job Roles and Responsibilities
  • Understanding Communications Channels and Themes
  • Communication Preferences: A Changing Landscape
  • Relevancy and Coordination of Communications
  • Communication Breakdown
  • Trending: Investments in Communications

Author

Mic Wilborn

Mic Wilborn

Director of Content Marketing, Poppulo

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