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We know how the world of work has been totally upended and its impact on workplace communications. But what don’t we know about employee comms in 2022 after the whirlwind of the past few years?
Internal Comms professionals have been run off their feet, but how has their work been landing with their audiences? What are they doing differently to reach increasingly dispersed employees? Are they reaching their people? And what do employees think of the comms they’re receiving?
We commissioned independent research to survey over 4,000 employees and IC professionals to find answers to these and many more questions. The findings revealed a growing divide between perception and reality, between what businesses think they communicate to their workforce and what employees actually experience.
This whitepaper gets under the skin of our survey results and reveals the reality of workplace comms today. It looks at:
Mic Wilborn
Director of Content Marketing, Poppulo
Businesses today face a twin dilemma: the need for constant change and transformation, in a world where the goalposts keep changing due to uncertainty and unexpected global events.
The internal communications landscape is always evolving—and the trajectory for this year is no different. For 15 Years, Gallagher’s State of the Sector report has offered valuable insight into the internal communication and employee engagement landscape, documenting its evolution and providing a way for organizations everywhere to benchmark their comms strategies.
Deskless workers make up 80% of the global working population. But the need to communicate and engage this segment of the workforce has often been overlooked by business leaders compared to office workers, despite the fact that they make up the vast majority of the world’s workforce.
