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A global pandemic. Travel bans and restrictions. The “Great Resignation.” And now, a soaring costof-living crisis. It certainly hasn’t been smooth sailing for the hospitality industry in recent years. Effective communication is more vital now than ever, as people return to hotels and other venues. The hospitality sector faces unique challenges when it comes to communicating with guests and employees in a way that’s informative, safe, and engaging.
On top of all this, hotels must continue to innovate and keep up with industry trends in order to remain competitive. And further complicating things, the hospitality industry is known for having one of the highest employee turnover rates at 73.8% annually. That number is expected to increase as the industry continues to feel the effects of the pandemic. Yet many of these challenges can be addressed through a well-planned guest and employee communications strategy—one designed to reach both audiences with the right information when and where they need it.
The included templates are designed to help you develop an effective, comprehensive, and actionable communications strategy based on challenges and priorities at your property.
Use these templates to identify your communications pain points and challenges, determine how those challenges align with your top priorities, and rank your priorities to help form an action plan.
Christine Kendall
Content Marketing Manager, Poppulo
Businesses today face a twin dilemma: the need for constant change and transformation, in a world where the goalposts keep changing due to uncertainty and unexpected global events.
The internal communications landscape is always evolving—and the trajectory for this year is no different. For 15 Years, Gallagher’s State of the Sector report has offered valuable insight into the internal communication and employee engagement landscape, documenting its evolution and providing a way for organizations everywhere to benchmark their comms strategies.
Deskless workers make up 80% of the global working population. But the need to communicate and engage this segment of the workforce has often been overlooked by business leaders compared to office workers, despite the fact that they make up the vast majority of the world’s workforce.
