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Planning Templates: Creating a Comprehensive Guest & Employee Communications Strategy
WHITEPAPERS

Planning Templates: Creating a Comprehensive Guest & Employee Communications Strategy

About this Whitepaper

Hotels and other businesses in the hospitality industry face unique challenges when it comes to communicating with guests and employees in a way that’s informative, safe and engaging for both audiences. Particularly in recent years, where health & safety concerns have become top of mind, and the reduction of business travel and in-person events severely affected the hospitality industry—the need for effective communications is even more vital as people return to hotels and other venues.

On top of these recent challenges, hotels must continue to innovate and keep up with industry trends in order to remain competitive. And further complicating things, the hospitality industry is known for having one of the highest employee turnover rates at 73.8% annually, and that number is expected to increase as the industry continues to feel the effects of the pandemic. Yet many of these challenges can be addressed through a well-planned guest and employee communications strategy— one that’s designed to reach both audiences with the right information when and where they need it.

The included templates are designed to help you develop an effective, comprehensive, and actionable communications strategy based on challenges and priorities at your property.

Use these templates to identify your communications pain points and challenges, determine how those challenges align with your top priorities, and rank your priorities to help form an action plan.

Author

 Christine Kendall

Christine Kendall

Content Marketing Manager, Poppulo

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