
WHITEPAPERS
A global pandemic. Travel bans and restrictions. The “Great Resignation.” And now, a soaring costof-living crisis. It certainly hasn’t been smooth sailing for the hospitality industry in recent years. Effective communication is more vital now than ever, as people return to hotels and other venues. The hospitality sector faces unique challenges when it comes to communicating with guests and employees in a way that’s informative, safe, and engaging.
On top of all this, hotels must continue to innovate and keep up with industry trends in order to remain competitive. And further complicating things, the hospitality industry is known for having one of the highest employee turnover rates at 73.8% annually. That number is expected to increase as the industry continues to feel the effects of the pandemic. Yet many of these challenges can be addressed through a well-planned guest and employee communications strategy—one designed to reach both audiences with the right information when and where they need it.
The included templates are designed to help you develop an effective, comprehensive, and actionable communications strategy based on challenges and priorities at your property.
Use these templates to identify your communications pain points and challenges, determine how those challenges align with your top priorities, and rank your priorities to help form an action plan.

Christine Kendall
Content Marketing Manager, Poppulo
Manufacturing and production facilities are operating in an era defined by disruption, labor shortages, supply chain volatility, and rising safety and compliance demands. Leaders are under constant pressure to optimize processes, reduce downtime and rework, improve quality, and engage a workforce that is largely deskless. In this environment, clear, real-time communication isn’t a “nice to have”—it’s mission-critical. Yet production-floor employees are often the hardest to reach. Traditional channels like email, mobile apps, and intranet platforms don’t effectively connect with workers who don’t have access to devices during their shifts. When communication breaks down, so does alignment around KPIs, safety protocols, quality standards, and company goals. Digital signage has become a critical infrastructure layer in modern manufacturing environments. Together, Poppulo and BrightSign® enable manufacturers to deploy secure, scalable, and high-performance digital signage networks across thousands of endpoints. From KPI dashboards and manufacturing execution systems (MES) integrations to safety communications and employee engagement initiatives, this guide explores how manufacturers can leverage enterprise-grade digital signage to drive operational excellence, strengthen culture, and future-proof their production floor communications.
Manufacturing facilities face unique challenges when it comes to driving productivity, safety, and operational efficiency with a primarily deskless workforce—many of which can be addressed with strategically deployed digital signage. From production dashboards and manufacturing execution systems (MES) displays to wayfinding, standard work signage, safety messaging, and general employee communications, digital signage is an effective way to reach all on-site workers, regardless of their roles. That’s why manufacturing organizations around the world rely on Poppulo’s digital signage platform and secure, purpose-built media players from BrightSign® to deliver reliable, real-time information across their facilities. However, starting a new digital signage initiative or optimizing an existing network involves careful planning. In addition to defining integration requirements, you must determine the number and location of screens, the purpose of each endpoint, and the content each zone should display. Mapping out the zones in your facility that require digital signage—and identifying the audience and use case for each—can help define your digital signage footprint and uncover gaps in your current network. The templates included in this guide provide recommendations for endpoint planning across different facility zones, helping you align screen placement with operational goals and communications needs.
Digital signage is one of the most visible technologies on a casino floor. But, done correctly, digital signage can impact casinos in ways guests will never see. Top casinos are using digital signage as an integrated communications network—one that connects guests to experiences, empowers employee communication, andimproves casino operations. Yes, screens can and should be used for promotions, wayfinding, and menuboards. But they can be used for more than that. When used strategically, digital signage becomes more than a promotional tool. It becomes part of your casino’s attention infrastructure, and it can directly impact your bottom-line. Across your property, screens can influence decision-making in real time. They guide guests to amenities. They build anticipation for events. They amplify the excitement of a big win. They ensure staff are prepared before stepping onto the floor. They provide leadership teams with immediate operational insight. This shift in thinking can unlock tremendous value for your property. This guide explores the essential guest-facing and employee-focused applications that top casinos are deploying today to drive engagement, strengthen operational alignment, and unlock the full potential of their digital signage investment.