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A global pandemic. Travel bans and restrictions. The “Great Resignation.” And now, a soaring costof-living crisis. It certainly hasn’t been smooth sailing for the hospitality industry in recent years. Effective communication is more vital now than ever, as people return to hotels and other venues. The hospitality sector faces unique challenges when it comes to communicating with guests and employees in a way that’s informative, safe, and engaging.
On top of all this, hotels must continue to innovate and keep up with industry trends in order to remain competitive. And further complicating things, the hospitality industry is known for having one of the highest employee turnover rates at 73.8% annually. That number is expected to increase as the industry continues to feel the effects of the pandemic. Yet many of these challenges can be addressed through a well-planned guest and employee communications strategy—one designed to reach both audiences with the right information when and where they need it.
The included templates are designed to help you develop an effective, comprehensive, and actionable communications strategy based on challenges and priorities at your property.
Use these templates to identify your communications pain points and challenges, determine how those challenges align with your top priorities, and rank your priorities to help form an action plan.
Christine Kendall
Content Marketing Manager, Poppulo
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
