First in our industry to be responsible AI certified
Learn more →
Planning Templates: Creating a Comprehensive Guest & Employee Communications Strategy
Access Whitepaper
About this Whitepaper
A global pandemic. Travel bans and restrictions. The “Great Resignation.” And now, a soaring costof-living crisis. It certainly hasn’t been smooth sailing for the hospitality industry in recent years. Effective communication is more vital now than ever, as people return to hotels and other venues. The hospitality sector faces unique challenges when it comes to communicating with guests and employees in a way that’s informative, safe, and engaging.
On top of all this, hotels must continue to innovate and keep up with industry trends in order to remain competitive. And further complicating things, the hospitality industry is known for having one of the highest employee turnover rates at 73.8% annually. That number is expected to increase as the industry continues to feel the effects of the pandemic. Yet many of these challenges can be addressed through a well-planned guest and employee communications strategy—one designed to reach both audiences with the right information when and where they need it.
The included templates are designed to help you develop an effective, comprehensive, and actionable communications strategy based on challenges and priorities at your property.
Use these templates to identify your communications pain points and challenges, determine how those challenges align with your top priorities, and rank your priorities to help form an action plan.
Join The Mailing List to get The Latest Resources
Related Content
Beyond the Meeting: The Business Case for Idle Screen Takeovers
This guide explores how organizations can transform idle conference room screens into valuable employee communication channels. By displaying content between meetings—and automatically returning screens to their primary function when needed—businesses can extend the value of existing technology without disrupting workplace workflows. Idle screen takeovers can reinforce strategic priorities, expand campaign reach, promote time-sensitive information, improve meeting readiness, celebrate employee achievements, and deliver location- or audience-specific messages. The guide recommends keeping each screen focused on one clear message with concise copy, strong visual hierarchy, and an appropriate expiration date. The guide also provides a readiness checklist covering technical compatibility, stakeholder roles, content ownership, targeting capabilities, measurement, and governance. It encourages organizations to begin with a focused, low-risk pilot, evaluate its impact, and then scale the program across additional screens and locations.
Essential Digital Signage Applications for the Modern Factory Floor
This guide explains how digital signage helps modern manufacturing facilities turn real-time information into action. Strategically placed screens give operators, supervisors, and plant leaders immediate visibility into production performance, machine status, schedules, alerts, standard work instructions, and operational milestones. It also highlights applications that support quality, safety, and employee communication. These include inspection and scrap dashboards, environmental monitoring, process-change notifications, safety metrics, hazard and emergency alerts, training reminders, company news, HR updates, and employee recognition. By connecting digital signage with MES, business intelligence, maintenance, quality, equipment, inventory, and logistics systems, manufacturers can bring previously siloed data directly onto the factory floor. The result is stronger situational awareness, faster responses, better coordination, and improved productivity, quality, safety, and workforce alignment.
Campus Communication Reimagined: The Digital Signage Advantage
Over the past two decades, campus communication has shifted from posters and email blasts to a complex web of comms channels that are accessible to students, faculty, and visitors throughout their days. The modern university is both physical and digital, and the speed of communication must meet the needs of a digitally-native generation. In this environment, digital signage has moved from a nice-to-have to a strategic medium—visible, immediate, and flexible—one that connects a dispersed campus. This whitepaper explores how institutions are using digital signage to communicate smarter and faster, and how to build a program that is easy to operate, simple to scale, and resilient in the moments that matter most. Drawing on Poppulo’s expertise in digital signage for college campuses , we’ll share how leading universities are centralizing digital signage management, empowering multiple departments, and using data and design to make every message count. Keep reading to learn how top universities are leveraging digital signage to create more connected, informed, and vibrant campus communities, setting new standards for communication in higher education.