A Guide to Crafting an Effective Comms Campaign Strategy & Plan
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Poppulo now reaches 50 million employees globally
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From meeting room signs and directories through wayfinding,
safety signs and more, digital signage is one of the most effective
ways to communicate with everyone in your workplace—regardless
of whether they are an employee or a visitor. But there are a lot of
things to consider prior to starting a new digital signage project.
Starting a new digital signage project can be overwhelming and involves a variety of considerations, from the number and location of screens to the purpose of those screens and the content they should display.
So, we’ve created this guide to give you guidelines around how many digital signage endpoints are needed for different zones, as well as a template to help you identify how many endpoints and additional communications channels your company needs.
The guide will help you:
Mic Wilborn
Director of Content Marketing, Poppulo
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
If you’re dedicated to IT security, this whitepaper is for you.