Planning your pivot: Developing and communicating your company’s strategy for the next phase of the COVID-19 response
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Speakers
Ann Melinger
CEO, bink.
Megan Ferrell
Digital Marketing Coordinator, Valley Health
About this webinar
As companies begin planning their employee engagement strategies for the next phase of the COVID-19 response, what’s always mattered still matters. Lessons learned from the past few months should be combined with practices that have proven successful prior to the pandemic to support a productive and engaged workforce during a time of continued change.
Take-aways
- Assessing the most effective channels for communicating with employees going through very different experiences
- Helping leaders adjust their communications when employees are at different stages of “back to work”
- Support and sustain your company’s unique cultural elements that unite different groups of employees
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How Leading Healthcare Organizations Reach Every Frontline Worker
Ask a hospital's communications team whether last week's safety alert reached every person who needed it—nurses, care assistants, porters, techs, cleaners, kitchen staff—and most can't tell you. The message went out, but who read it is guesswork. That blind spot is the real problem, and it starts with the staff. Most of the people keeping a hospital running have no company email and no desk, so an update reaches them through a manager who remembers to pass it on—or it doesn't reach them at all. When that message is a changed protocol or updated equipment guidance, a missed message is a patient-safety risk you never see. What you'll learn During this session, we'll show how healthcare organizations: Reach every clinical and support worker across hospitals, clinics, home visits, and community sites, without relying on email or a shared device. Deliver shift-relevant safety and compliance alerts with read tracking and must-read acknowledgment. Personalize communications by role, location, shift, and language, so people get only what's relevant to them. Use AI to help staff find the right policy or procedure in seconds. Replace scattered, manager-by-manager messaging with communications every employee receives, whatever their shift or location. Support wellbeing and recognition programs that help retain people in demanding roles. Let ward and department leaders communicate locally while central teams keep governance intact. See who opened and acknowledged each critical message. Watch the on-demand recording now.
How Leading Manufacturers Are Connecting Every Frontline Employee
In most manufacturing organizations, 70–80% of the workforce never sits at a desk. They work across shifts, sites, and facilities—often without a company email address—yet most internal communication tools were never built with them in mind. How do you ensure every employee receives critical safety updates, operational changes, and company news? How do you empower local plant leaders to communicate while maintaining corporate governance? And how do you know important communications have actually been seen and acknowledged? Join us to see how leading manufacturers are rethinking how they connect with frontline employees, delivering critical information with confidence to enable safer, more consistent operations while reducing operational risk, improving efficiency, and driving better business performance. What you'll learn During this session, we'll explore how manufacturing organizations: Reach every employee—from the plant floor and warehouse to the front office—without relying on email, laptops, or shared devices. Deliver shift-relevant alerts, critical safety, operational, and compliance updates with must-read acknowledgments and tracking. Personalize communications by role, location, shift, and language so every employee receives information that's relevant to them. Use AI to help employees quickly find the policies, procedures, and business information they need. Replace ad hoc dissemination with centralized, structured communications ensuring every employee receives consistent updates regardless of shift, location, or manager Balance corporate governance with local flexibility, enabling plant leaders to communicate confidently while maintaining consistency across every site. Measure employee engagement and message reach, not just publishing activity. Watch the on-demand recording now.
Internal Comms at a Crossroads—Career Truths from Those Who Know IC Best
The internal comms profession is having a quiet reckoning with itself. Senior communicators describe their teams as strategically ambitious but operationally stretched, creatively capable but struggling to prove business value. Many of them are carrying those questions largely alone. This is not a crisis. But it is a crossroads. AI has moved from conversation topic to daily operational reality. Employee experience is beginning to shift from an HR-only remit to an organization-wide question—where IC is increasingly part of that conversation, but without a clear mandate to lead it. And the pressure to demonstrate business value has moved from background noise to a live performance review. The communicators who will thrive in this era—and help define it—will be distinguished by how clearly they can articulate what the business needs, and how directly they can connect their work to it. Not by the tools they use or the channels they run. In this live session— IC at a Crossroads: Career Truths from Those Who Know IC Best —Andrew Harvey, CEO of the VMA Group and Jennifer Sproul, CEO of the IOIC, join Poppulo’s Andrew Hubbard to dissect what they are seeing across the profession, and what it means for the people who have built careers in IC. Andrew Harvey has extensive Internal Comms recruitment expertise; Jennifer Sproul is at the centre of conversations about the profession in the UK and internationally; and Andrew Hubbard is a highly experienced comms executive with a unique perspective as Director of Communications for the world's leading employee experience platform. What we’ll cover: The Career Picture. An informed exploration of how the IC talent market is shifting—which roles are growing in influence, which are under pressure, and how the skills employers value most have changed in the last two years. The AI Reality. Beyond the rhetoric: where AI is genuinely changing the day-to-day work of communicators, where it is creating new leverage, and what it means for the skills that will define IC careers going forward. The Business Acumen Question. Why business acumen has become the dividing line between IC teams that are seen as strategic partners and those that are seen as a delivery function—and what closing that gap looks like in practice. The EX-Boundary. How the shift toward employee experience is reshaping IC's mandate, its relationships with HR and leadership, and the identity of the function itself. The Value Conversation. How the most credible IC leaders are framing and proving their impact in terms that resonate with the C-suite, not just communications metrics.