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As companies begin planning their employee engagement strategies for the next phase of the COVID-19 response, what’s always mattered still matters. Lessons learned from the past few months should be combined with practices that have proven successful prior to the pandemic to support a productive and engaged workforce during a time of continued change.
Take-aways
May 14, 2020
11am ET / 4pm GMT
60 minutes
Ann Melinger
CEO of Brilliant Ink
Megan Ferrell
Digital Marketing Coordinator, Valley Health
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
