As companies begin planning their employee engagement strategies for the next phase of the COVID-19 response, what’s always mattered still matters. Lessons learned from the past few months should be combined with practices that have proven successful prior to the pandemic to support a productive and engaged workforce during a time of continued change.

Attendee takeaways

  • Assessing the most effective channels for communicating with employees going through very different experiences
  • Helping leaders adjust their communications when employees are at different stages of “back to work”
  • Support and sustain your company’s unique cultural elements that unite different groups of employees

  • Megan Ferrell
    Megan Ferrell

    Megan Ferrell serves as the Digital Marketing Coordinator of Valley Health, a regional health system based in Winchester, Virginia. Her responsibilities include managing the system’s website, social media presence, digital advertising and mobile app success.

  • Ann Melinger
    Ann Melinger

    Ann Melinger, CEO of internal communications consultancy Brilliant Ink will share examples and best practices that demonstrate how organizations have responded to the COVID-19 pandemic, and how they are shifting their approach for a “new normal.”