As companies begin planning their employee engagement strategies for the next phase of the COVID-19 response, what’s always mattered still matters. Lessons learned from the past few months should be combined with practices that have proven successful prior to the pandemic to support a productive and engaged workforce during a time of continued change.
- Assessing the most effective channels for communicating with employees going through very different experiences
- Helping leaders adjust their communications when employees are at different stages of “back to work”
- Support and sustain your company’s unique cultural elements that unite different groups of employees
Megan Ferrell serves as the Digital Marketing Coordinator of Valley Health, a regional health system based in Winchester, Virginia. Her responsibilities include managing the system’s website, social media presence, digital advertising and mobile app success.
Ann Melinger, CEO of internal communications consultancy Brilliant Ink will share examples and best practices that demonstrate how organizations have responded to the COVID-19 pandemic, and how they are shifting their approach for a “new normal.”
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