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Internal Communications is a key component of supporting effective employee engagement and consistent brand experience. Employee communications departments must support an environment that provides employees with timely and relevant information to achieve these goals.
This report provides an exploration of the potential business value and Return on Investment associated with Poppulo. Based on interviews of four Poppulo clients and Amalgam Insights' experience in collaboration, communications, and messaging technologies, this Business Value Analysis provides guidance to enterprise corporate communications, human resources, and internal communications functions on how to calculate and forecast the value Poppulo provides based on its differentiated and specific capabilities in managing the operations of large-scale internal communications.
Hyoun Park
CEO & Principal Analyst
Businesses today face a twin dilemma: the need for constant change and transformation, in a world where the goalposts keep changing due to uncertainty and unexpected global events.
The internal communications landscape is always evolving—and the trajectory for this year is no different. For 15 Years, Gallagher’s State of the Sector report has offered valuable insight into the internal communication and employee engagement landscape, documenting its evolution and providing a way for organizations everywhere to benchmark their comms strategies.
Deskless workers make up 80% of the global working population. But the need to communicate and engage this segment of the workforce has often been overlooked by business leaders compared to office workers, despite the fact that they make up the vast majority of the world’s workforce.
