Internal Communications is a key component of supporting effective employee engagement and consistent brand experience. Employee communications departments must support an environment that provides employees with timely and relevant information to achieve these goals.

This report provides an exploration of the potential business value and Return on Investment associated with Poppulo. Based on interviews of four Poppulo clients and Amalgam Insights’ experience in collaboration, communications, and messaging technologies, this Business Value Analysis provides guidance to enterprise corporate communications, human resources, and internal communications functions on how to calculate and forecast the value Poppulo provides based on its differentiated and specific capabilities in managing the operations of large-scale internal communications.