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Internal Communications is a key component of supporting effective employee engagement and consistent brand experience. Employee communications departments must support an environment that provides employees with timely and relevant information to achieve these goals.
This report provides an exploration of the potential business value and Return on Investment associated with Poppulo. Based on interviews of four Poppulo clients and Amalgam Insights' experience in collaboration, communications, and messaging technologies, this Business Value Analysis provides guidance to enterprise corporate communications, human resources, and internal communications functions on how to calculate and forecast the value Poppulo provides based on its differentiated and specific capabilities in managing the operations of large-scale internal communications.
Hyoun Park
CEO & Principal Analyst
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
