Prioritizing Purpose: A multi-channel approach to employee engagement at LinkedIn
Watch On-demand
Speakers
Aoife Kearns
Director of International Communication (EMEA, LATAM & APAC), LinkedIn
About this webinar
Communicating change with employees located in multiple continents and spread across 24 growing offices is no mean feat. Watch our conversation with Aoife Kearns, Director of International Communication (EMEA, LATAM & APAC) at LinkedIn, where we discuss the role her team plays in fostering a sense of purpose for employees during times of significant change. In this session, we discuss:
- The role that a multi-channel communications strategy plays in driving engagement globally at LinkedIn.
- Fostering a sense of purpose across a diverse employee audience.
- Keeping leadership communications simple and effective during times of change.
- Using employee sentiment to inform communications strategy.
- The communications changes made over the past year that are here to stay.
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Employee use of the word “misalignment” to describe leadership increased 143% last year. Nine in 10 leaders say strategic alignment matters, but less than one in 10 employees feel it. That gap has held for seven years and it’s becoming a bigger, more urgent problem. In a time of constant change, eroding trust, and AI-accelerated everything, misalignment spreads faster, slowing decisions, duplicating effort, distorting priorities, and eroding the bottom line. This is the Misalignment Tax—a silent, compounding drain on productivity, performance, and ultimately profitability. Every organization pays it, unseen and unquantified. In this live webinar, Zora Artis and Wayne Aspland of Clear Leaders share what their latest global research reveals about why alignment fails, what it truly costs organizations, and what it takes to turn around. It is a strategic opening for Communication and HR to lead the fix—together. These functions are uniquely positioned to make it happen, but most aren’t doing so yet. This session is about changing that. What You’ll Gain: A Clear Understanding : Why the gap persists, and the two paradoxes that sustain it. The AI Multiplier : How AI amplifies clarity in aligned organizations—and chaos in misaligned ones. A Practical Framework : The leadership conversations required to close the gap, and how Comms + HR can shape them. Tangible Actions : Specific moves Communication and HR leaders can initiate immediately. The Research Behind the Session: Zora and Wayne’s research - their third global study - draws on interviews with more than 50 CEOs, Chiefs of Staff, and senior leaders across communication, HR, strategy, and operations - and points to three conversations that determine whether strategy actually moves, or simply sits on a shelf. It also explores the cross-functional enabling work that must happen before any of them can.