Prove business value, become a strategic advisor. That's all very well, but how do you do it?

Prove business value, become a strategic advisor. That's all very well, but how do you do it?

About this Webinar

A good starting point is hearing how others have achieved what internal communicators must do these days: become strategic advisors, get measurable results and prove business value. And in the process transform their position and perception within their organization.

Following the success of Jim Shaffer's last Poppulo webinar on “How to measure success in business as a Strategic Advisor” this time he will take us through a fascinating journey of real-life stories to help employee communicators get to where they need to be.

Jim provides insights into real clients in real companies who became valuable strategic advisors, improved on-time delivery and product quality, reduced accidents, increased productivity - but who originally didn’t know where to begin their journey.

What you will learn during this session:

  • How did they achieve the successes that elevated their careers and fattened their paychecks?
  • How did they get their leaders’ attention?
  • How did they get access to key meetings with leaders?
  • Why did their leaders see them differently after they created even small successes?
  • How did they get access to the business strategy and other information that helped them make the change?


Jim Shaffer

Jim Shaffer


By clicking “Accept all cookies” you agree to the storing of cookies on your device to enhance your browsing experience, analyze site traffic, and serve tailored content and advertisements.

Cookies preferences

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Manage consent preferences

Strictly Necessary

Always Active

These cookies are necessary for our website to function. They do not store any personally identifiable information and are usually only set in response to actions made by you, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block these cookies, but some parts of the site will not work.


Functionality cookies are used to remember your preferences. They make the site easier for you to navigate by remembering settings you have applied, detect if you’ve already seen a pop-up or auto-fill forms to make them easier for you to complete.


Targeting cookies are used to deliver ads more relevant to you and your interests. These cookies can also be used to measure ad performance and provide recommendations.