Inspired Gear

Poppulo now reaches 50 million employees globally

Read the announcement

Poppulo
Return to resources
Reaching non-desk based employees – A case study: Formica Group Europe
GUIDES

Reaching non-desk based employees – A case study: Formica Group Europe

About this Guide

One of the biggest challenges facing many companies is to ensure they have effective communication systems in place to reach and engage employees right across the organization, whether they are desk-based in HQ, at regional locations, or not as digitally connected as some of their colleagues.

Reaching the latter was the challenge Laura Barbour faced when she joined Formica Group Europe as European Employee Engagement Manager in 2015. The task she faced was daunting:

  • The company was in financial trouble and morale was on the floor
  • The latest employee engagement scores were terrible
  • Confidence in the company leadership was very low
  • She was the sole internal communicator
  • It was very difficult to reach employees as most were shop floor workers who were not digitally connected and weren't allowed have phones while on duty

This case study takes you through the fascinating story of how Laura and her Formica colleagues tackled and overcame these challenges.

Author

Laura Barbour

Laura Barbour

European Employee Engagement Manager, Formica Group Europe

Related content

Unlocking the Power of Digital Signage for Casinos

Unlocking the Power of Digital Signage for Casinos

Forward: Focus Session

Customer Comms
Employee Comms
Navigating Change: How Internal Communication Impacts the Success of Organizational Transformation

Navigating Change: How Internal Communication Impacts the Success of Organizational Transformation

Organizational change is not just necessary; it’s relentless. However, with the rapid rate of change coupled with the complexity of today’s workplace, driving transformation has never been harder, with employee support at an all-time low. Whether it’s a shift in leadership, a restructuring of teams, the adoption of new technologies, or simply managing the everyday changes that occur in business, the process of change often sparks uncertainty, resistance, and confusion. These challenges are amplified when communication is unclear, inconsistent, or poorly executed.

Employee Comms
Change