One of the biggest challenges facing many companies is to ensure they have effective communication systems in place to reach and engage employees right across the organization, whether they are desk-based in HQ, at regional locations, or not as digitally connected as some of their colleagues.
Reaching the latter was the challenge Laura Barbour faced when she joined Formica Group Europe as European Employee Engagement Manager in 2015. The task she faced was daunting:
This case study takes you through the fascinating story of how Laura and her Formica colleagues tackled and overcame these challenges.
Laura Barbour
European Employee Engagement Manager, Formica Group Europe
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
