Inspired Gear

Come see us at InfoComm 2024 in Booth #W3076

Register now

Poppulo
Reaching non-desk based employees – A case study: Formica Group Europe
GUIDES

Reaching non-desk based employees – A case study: Formica Group Europe

About this Guide

One of the biggest challenges facing many companies is to ensure they have effective communication systems in place to reach and engage employees right across the organization, whether they are desk-based in HQ, at regional locations, or not as digitally connected as some of their colleagues.

Reaching the latter was the challenge Laura Barbour faced when she joined Formica Group Europe as European Employee Engagement Manager in 2015. The task she faced was daunting:

  • The company was in financial trouble and morale was on the floor
  • The latest employee engagement scores were terrible
  • Confidence in the company leadership was very low
  • She was the sole internal communicator
  • It was very difficult to reach employees as most were shop floor workers who were not digitally connected and weren't allowed have phones while on duty

This case study takes you through the fascinating story of how Laura and her Formica colleagues tackled and overcame these challenges.

Author

Laura Barbour

Laura Barbour

European Employee Engagement Manager, Formica Group Europe

Related content

Getting Change Communications Right During Constant Transformation

Getting Change Communications Right During Constant Transformation

The rate of change in organizations has been rising rapidly over the past decade and shows no signs of slowing down, despite two critical factors that impact the chances of any change program being successful: employee change fatigue and decreasing support for more transformation initiatives.

Change
Employee Comms
Leadership
Digital Signage Supercharged: Elevating Engagement with User-Generated Content

Digital Signage Supercharged: Elevating Engagement with User-Generated Content

Capturing and maintaining audience—guests, customers, students, and even employees—attention is more challenging than ever. But you can capture that attention and drive engagement by inviting your key audiences to contribute content. User-generated content is not just a trend; it’s a revolution in digital signage engagement. This webinar will show you how to harness the power of user-generated content to create compelling digital signage that resonates with viewers.

Employee Comms