Deskless workers make up 80% of the global working population. But the need to communicate and engage this segment of the workforce has often been overlooked by business leaders compared to office workers, despite the fact that they make up the vast majority of the world’s workforce.
Even more critically, these hard-to-reach employees work in essential industries like healthcare and manufacturing, making it crucial to reach them with the information they need to know. Yet, most of these workers don’t have regular access to traditional methods of communication, making the job of reaching them more difficult.
It's time for organizations to level the playing field and connect with this disconnected audience.
Watch on-demand to hear from Ann Melinger, CEO at Brilliant Ink, about why it’s critical to connect with your hard-to-reach employees, plus gain insight into how to develop an effective comms strategy to engage and inform this audience.
You will learn:
May 9, 2023
11am ET / 4pm GMT
Ann Melinger
CEO of Brilliant Ink
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
