Reaching the Unreachable: Why It’s Time to Connect With Your Hard-to-Reach Employees

Deskless workers make up 80% of the global working population. But the need to communicate and engage this segment of the workforce has often been overlooked by business leaders compared to office workers, despite the fact that they make up the vast majority of the world’s workforce.

Even more critically, these hard-to-reach employees work in essential industries like healthcare and manufacturing, making it crucial to reach them with the information they need to know. Yet, most of these workers don’t have regular access to traditional methods of communication, making the job of reaching them more difficult.

It's time for organizations to level the playing field and connect with this disconnected audience.

Watch on-demand to hear from Ann Melinger, CEO at Brilliant Ink, about why it’s critical to connect with your hard-to-reach employees, plus gain insight into how to develop an effective comms strategy to engage and inform this audience.

You will learn:

• Why it’s critical to reach disconnected workers
• The consequences of not properly communicating with hard-to-reach employees
• Strategies you can use to overcome this challenge