Read all about it: How to create internal comms your audience won’t want to put down

Read all about it: How to create internal comms your audience won’t want to put down

About this Webinar

We write hundreds of words every day – content for campaigns, urgent updates, change management, financial results, newsletters, events, welcome packages – as well as messages for senior leaders. But how often do we step back and take the time to cast a critical eye on our words before hitting ‘send’?

Georgina Bromwich from business language consultancy The Writer, will show how better writing will improve your internal communications – and bump up engagement. Using examples from businesses that get this right (or not quite), Georgina will share tips, takeaways – and some quick fixes – for your messages.


  • How to write to different internal audiences – from the factory floor to the board room
  • Ways to manage the delicate task of writing on behalf of senior leaders
  • Learn some linguistic tricks to grab and sustain your colleagues’ attention
  • How to make every single word on the page earn its keep

So if people don’t engage with your emails, don’t respond to your latest campaign – or ask you the same questions over and over again, you’ll want to attend this webinar.


Georgina Bromwich

Georgina Bromwich

Training Specialist

By clicking “Accept all cookies” you agree to the storing of cookies on your device to enhance your browsing experience, analyze site traffic, and serve tailored content and advertisements.

Cookies preferences

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Manage consent preferences

Strictly Necessary

Always Active

These cookies are necessary for our website to function. They do not store any personally identifiable information and are usually only set in response to actions made by you, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block these cookies, but some parts of the site will not work.


Functionality cookies are used to remember your preferences. They make the site easier for you to navigate by remembering settings you have applied, detect if you’ve already seen a pop-up or auto-fill forms to make them easier for you to complete.


Targeting cookies are used to deliver ads more relevant to you and your interests. These cookies can also be used to measure ad performance and provide recommendations.