Each year, Gallagher’s State of the Sector report sheds light on the top priorities, trends, and barriers within the communications sector—and 2024’s report delivers again, highlighting the rise of AI technology, and reflecting on whether communicators are becoming more strategically aligned with their business’ bottom line.
But with a lack of resources and budget, increasing workloads, and higher expectations than ever before, how seriously are businesses taking employee communications professionals?
Register for our webinar on February 15 for a discussion with Chris Lee, Gallagher’s VP of Employee Experience and Communication, and Heather Bicknell, Product Marketing Director at Poppulo, where we’ll dive into the results of the 2023 State of the Sector report and discuss the current state—and probable trajectory—of the communications profession.
This webinar covers:
February 15, 2024
11am ET / 4pm GMT
Chris Lee
VP of Employee Experience & Communication
Heather Bicknell
Product Marketing Director, Poppulo
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
