The world has changed. It used to be that the primary goal of internal communication teams was to manage the flow of information between the business and its employees.
Employee engagement is becoming a greater priority for many organizations, and IC teams are challenged with many tasks, ultimately driving employee retention.
This guide will help you learn what an omnichannel communications strategy looks like and how you can improve employee retention by overcoming unique challenges and reaching your workforce more effectively.
You will learn:
Mic Wilborn
Director of Content Marketing, Poppulo
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
