
EXECUTIVE BRIEF
Strategies for Improving the Guest and Customer Experience
About this Executive Brief
Hotels and retailers constantly seek ways to gain a competitive edge and foster strong and long-lasting customer relationships—so a laser-like focus on the customer experience (CX) can ultimately differentiate the best from the rest.
To dig into what makes an excellent guest and customer experience today, and how retailers and hotels can leverage digital signage for optimal CX at their store or property excellent, Poppulo hosted a webinar with two of industry experts—Kelly Parisi, Director of Product Marketing, and Kristy Alexander, Senior Business Value Engineer—where they shared tips and best practices from their experience. You can watch the webinar on-demand now.
This guide will dive into the key takeaways from the webinar, including:
- What an excellent guest & customer experience looks like
- Strategies for improving those experiences
- Digital signage best practices
- 5 tips for generating revenue with digital signage
Author

Christine Kendall
Content Marketing Manager, Poppulo
Contributors

Kelly Parisi
Director of Product Marketing

Kristy Alexander
Senior Business Value Engineer
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