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Technology leaders today have enormous opportunities to shape the success of the companies they work for, from delighting customers to growing revenue and contributing to the creation of a healthy workplace.
But to do that successfully, however, requires more than just technical expertise. The best technology leaders have mastered the art of effectively communicating both the vision and the ongoing program implementation activities to employees throughout the organization that is impacted by these changes – and, through them, to partners and customers.
However, effectively communicating during initiatives that involve behavioral change is one where many technology leaders have limited experience. In most project implementation models, communication is often a line item consisting of a few emails and a training session or two.
This whitepaper is designed to help you as a technology professional understand the communication-related causes of change initiative failures and develop strategies to address them. Mastering this will help you more successfully deliver the business benefits of technology to your company and accelerate your own career growth.
Neil Lieberman
Head of US Marketing
It’s no secret that all employees, regardless of industry or role, rely on timely and accurate information to carry out their jobs and remain aligned with the company’s objectives. However, the task of managing internal communication is no longer confined to a single department or function.
Join us for an enlightening webinar as we delve into the world of strategic communication, exploring the hurdles that individual communicators face, the hurdles that comms teams face, and what it takes to clear those hurdles and deliver best-in-class communications.
Great communicators don’t necessarily make great leaders, but brilliant leaders are always superb communicators. That business leaders today must prioritize communication as a critical skillset is beyond debate. We know it from our own worklife experiences and from having witnessed the critical role CEO communication played during the pandemic, in addition to numerous research papers.
