
WHITEPAPERS
Technology leaders today have enormous opportunities to shape the success of the companies they work for, from delighting customers to growing revenue and contributing to the creation of a healthy workplace.
But to do that successfully, however, requires more than just technical expertise. The best technology leaders have mastered the art of effectively communicating both the vision and the ongoing program implementation activities to employees throughout the organization that is impacted by these changes – and, through them, to partners and customers.
However, effectively communicating during initiatives that involve behavioral change is one where many technology leaders have limited experience. In most project implementation models, communication is often a line item consisting of a few emails and a training session or two.
This whitepaper is designed to help you as a technology professional understand the communication-related causes of change initiative failures and develop strategies to address them. Mastering this will help you more successfully deliver the business benefits of technology to your company and accelerate your own career growth.

Neil Lieberman
Head of US Marketing, Poppulo
This guide explains how digital signage helps modern manufacturing facilities turn real-time information into action. Strategically placed screens give operators, supervisors, and plant leaders immediate visibility into production performance, machine status, schedules, alerts, standard work instructions, and operational milestones. It also highlights applications that support quality, safety, and employee communication. These include inspection and scrap dashboards, environmental monitoring, process-change notifications, safety metrics, hazard and emergency alerts, training reminders, company news, HR updates, and employee recognition. By connecting digital signage with MES, business intelligence, maintenance, quality, equipment, inventory, and logistics systems, manufacturers can bring previously siloed data directly onto the factory floor. The result is stronger situational awareness, faster responses, better coordination, and improved productivity, quality, safety, and workforce alignment.
This guide shows how corporate digital signage can serve as a connected communication network rather than simply display announcements. It outlines applications for employee communications, engagement, recruitment, onboarding, wayfinding, meeting-room management, operational dashboards, emergency alerts, and workplace safety. It also explores how organizations can use lobby video walls, interactive displays, customer stories, and recognition content to create stronger brand experiences. Through examples from ZS and Daimler Truck North America, the guide demonstrates how a unified signage strategy can improve communication, streamline operations, and make every workplace screen more valuable. Ultimately, the guide encourages organizations to view each screen as a flexible, multipurpose channel. By expanding the number of applications supported by one digital signage network, businesses can increase the value of their infrastructure while creating a more informed, connected, and engaging workplace. Sign up today to learn everything you need to know about digital signage corporate applications!
Ask a hospital's communications team whether last week's safety alert reached every person who needed it—nurses, care assistants, porters, techs, cleaners, kitchen staff—and most can't tell you. The message went out, but who read it is guesswork. That blind spot is the real problem, and it starts with the staff. Most of the people keeping a hospital running have no company email and no desk, so an update reaches them through a manager who remembers to pass it on—or it doesn't reach them at all. When that message is a changed protocol or updated equipment guidance, a missed message is a patient-safety risk you never see. What you'll learn During this session, we'll show how healthcare organizations: Reach every clinical and support worker across hospitals, clinics, home visits, and community sites, without relying on email or a shared device. Deliver shift-relevant safety and compliance alerts with read tracking and must-read acknowledgment. Personalize communications by role, location, shift, and language, so people get only what's relevant to them. Use AI to help staff find the right policy or procedure in seconds. Replace scattered, manager-by-manager messaging with communications every employee receives, whatever their shift or location. Support wellbeing and recognition programs that help retain people in demanding roles. Let ward and department leaders communicate locally while central teams keep governance intact. See who opened and acknowledged each critical message. Watch the on-demand recording now.