
WHITEPAPERS
Technology leaders today have enormous opportunities to shape the success of the companies they work for, from delighting customers to growing revenue and contributing to the creation of a healthy workplace.
But to do that successfully, however, requires more than just technical expertise. The best technology leaders have mastered the art of effectively communicating both the vision and the ongoing program implementation activities to employees throughout the organization that is impacted by these changes – and, through them, to partners and customers.
However, effectively communicating during initiatives that involve behavioral change is one where many technology leaders have limited experience. In most project implementation models, communication is often a line item consisting of a few emails and a training session or two.
This whitepaper is designed to help you as a technology professional understand the communication-related causes of change initiative failures and develop strategies to address them. Mastering this will help you more successfully deliver the business benefits of technology to your company and accelerate your own career growth.

Neil Lieberman
Head of US Marketing, Poppulo
Discover the latest digital signage product releases—and how they work together to help your team create polished, on-brand content with less effort, simplify network management, and reach employees across more screens and workplace spaces. In this webinar, Poppulo's product experts will bring the Q3 releases together in one practical session. You’ll see new content creation tools, smarter device and administrative capabilities, and expanded support for signage hardware and meeting room displays. Explore practical workflows featuring Canva, Designs, Device Insights, Poppulo Player for Android, Meeting Room Player, and more. You’ll also learn what each release means for your organization, when capabilities will become available, and the steps you can take to start putting them to work. Join us to see what’s new, ask questions, and leave with practical ideas for strengthening your digital signage program. In this webinar, you'll: See how Poppulo’s latest releases work together to improve the way you create, manage, and extend digital signage. Learn how easy it is to create engaging, on-brand content faster with Canva, Designs, templates, widgets, and brand management tools. Get tips to simplify everyday network management with better device visibility, automated cleanup, provisioning, filtering, and integrations. See how to extend communications to more screens and spaces with support for Android, BrightSign Series 6, and leading meeting room platforms.
Sign-off used to mean a few comments in the margin. Now a routine leadership announcement comes back carrying six sets of detailed, confident, strangely similar feedback—because somewhere between your outbox and theirs, half your stakeholders ran it through an AI. Executives aren't just reviewing comms work anymore. Armed with the same tools, plenty of them now believe they can do it. Stakeholder management was already the hardest part of the job; it wasn't built for reviewers with an assistant that never runs out of opinions. This session is about easing that tension—running a review process that still works, and keeping the final say where it belongs. What you'll learn: How to recognize AI-assisted feedback and weigh it for what it is—directional input, not a rewrite Ground rules for review cycles when every stakeholder has a co-pilot How to push back on machine-made opinion without damaging the human relationship behind it How to keep the final say with IC—not with the loudest AI-assisted opinion Plus: a live audience poll putting the first real numbers on how far this has spread. Bring your worst example. Who it's for: Internal comms leaders and senior practitioners who own the review cycle—and intend to keep it.
Checking in. Finding the right conference room. Choosing where to dine. Booking a spa treatment. Deciding what to do next. Catching the shuttle to the airport. Digital signage plays a role in each of those moments. When used strategically, digital signage becomes more than a collection of screens. It helps hotels welcome guests, simplify navigation, promote amenities, drive revenue, support meetings and events, and communicate important information exactly when it’s needed. Behind the scenes, it keeps hotel teams informed, aligned, and equipped to deliver exceptional service. Leading hotels are using digital signage as a connected communication network that enhances the guest experience while improving operational efficiency across the property. This guide explores the essential digital signage applications helping hotels create exceptional guest experiences and unlock the full potential of their digital signage investment. Continue reading to learn about how digital signage is used to impact the guest experience.