
WHITEPAPERS
Technology leaders today have enormous opportunities to shape the success of the companies they work for, from delighting customers to growing revenue and contributing to the creation of a healthy workplace.
But to do that successfully, however, requires more than just technical expertise. The best technology leaders have mastered the art of effectively communicating both the vision and the ongoing program implementation activities to employees throughout the organization that is impacted by these changes – and, through them, to partners and customers.
However, effectively communicating during initiatives that involve behavioral change is one where many technology leaders have limited experience. In most project implementation models, communication is often a line item consisting of a few emails and a training session or two.
This whitepaper is designed to help you as a technology professional understand the communication-related causes of change initiative failures and develop strategies to address them. Mastering this will help you more successfully deliver the business benefits of technology to your company and accelerate your own career growth.

Neil Lieberman
Head of US Marketing, Poppulo
This guide shows how corporate digital signage can serve as a connected communication network rather than simply display announcements. It outlines applications for employee communications, engagement, recruitment, onboarding, wayfinding, meeting-room management, operational dashboards, emergency alerts, and workplace safety. It also explores how organizations can use lobby video walls, interactive displays, customer stories, and recognition content to create stronger brand experiences. Through examples from ZS and Daimler Truck North America, the guide demonstrates how a unified signage strategy can improve communication, streamline operations, and make every workplace screen more valuable. Ultimately, the guide encourages organizations to view each screen as a flexible, multipurpose channel. By expanding the number of applications supported by one digital signage network, businesses can increase the value of their infrastructure while creating a more informed, connected, and engaging workplace. Sign up today to learn everything you need to know about digital signage corporate applications!
Ask a hospital's communications team whether last week's safety alert reached every person who needed it—nurses, care assistants, porters, techs, cleaners, kitchen staff—and most can't tell you. The message went out, but who read it is guesswork. That blind spot is the real problem, and it starts with the staff. Most of the people keeping a hospital running have no company email and no desk, so an update reaches them through a manager who remembers to pass it on—or it doesn't reach them at all. When that message is a changed protocol or updated equipment guidance, a missed message is a patient-safety risk you never see. What you'll learn During this session, we'll show how healthcare organizations: Reach every clinical and support worker across hospitals, clinics, home visits, and community sites, without relying on email or a shared device. Deliver shift-relevant safety and compliance alerts with read tracking and must-read acknowledgment. Personalize communications by role, location, shift, and language, so people get only what's relevant to them. Use AI to help staff find the right policy or procedure in seconds. Replace scattered, manager-by-manager messaging with communications every employee receives, whatever their shift or location. Support wellbeing and recognition programs that help retain people in demanding roles. Let ward and department leaders communicate locally while central teams keep governance intact. See who opened and acknowledged each critical message. Watch the on-demand recording now.
Discover the latest digital signage product releases—and how they work together to help your team create polished, on-brand content with less effort, simplify network management, and reach employees across more screens and workplace spaces. In this webinar, Poppulo's product experts will bring the Q3 releases together in one practical session. You’ll see new content creation tools, smarter device and administrative capabilities, and expanded support for signage hardware and meeting room displays. Explore practical workflows featuring Canva, Designs, Device Insights, Poppulo Player for Android, Meeting Room Player, and more. You’ll also learn what each release means for your organization, when capabilities will become available, and the steps you can take to start putting them to work. Join us to see what’s new, ask questions, and leave with practical ideas for strengthening your digital signage program. In this webinar, you'll: See how Poppulo’s latest releases work together to improve the way you create, manage, and extend digital signage. Learn how easy it is to create engaging, on-brand content faster with Canva, Designs, templates, widgets, and brand management tools. Get tips to simplify everyday network management with better device visibility, automated cleanup, provisioning, filtering, and integrations. See how to extend communications to more screens and spaces with support for Android, BrightSign Series 6, and leading meeting room platforms.