GUIDES

The 8 C-steps to successful business transformation communication

About this Guide

While leaders need to own and visibly champion transformation, they also need help to navigate it successfully at pace. This is where a great communications team can come into its own, helping to amplify the efforts of leaders, enable and empower managers at all levels, and strengthen the connection with employees.

Whatever the driver of transformation that your organization is embarking on, there are a number of best practices which will help you to ensure your communication efforts are more effective in helping people through the change. This guide identifies 8 steps to successful business transformation communication.

Authors

Tim Vaughan

Head of Content at Poppulo

Joss Mathieson

Chief Encouragement Officer, Change Oasis; Partner

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We’re at a moment of historic change in the world of work. Over the past year organizations have implemented a variety of hybrid working models that support a combination of remote and on-site employees. These models are continuing to evolve. But according to McKinsey•, 68% of companies haven’t communicated a clear vision for post-pandemic work, with serious negative consequences on employee productivity.

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Culture

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