Poppulo P bg
Poppulo P bg
Poppulo P bg
Poppulo P bg
The changing role of internal communications in corporate communications
WHITEPAPERS

The changing role of internal communications in corporate communications

About this Whitepaper

At a time of tumultuous change and uncertainty, it pays to take stock. To look at how work and the working environment is being utterly transformed, and with it the role of internal communicators.

What exactly is our role now and what should it be? What’s changing and what needs to change?

And when we ourselves can contribute to and control the change agenda, why are too many of us holding back waiting for direction from someone else?

These are just some of the questions we address in our new white paper, The Changing Role of Internal Communications in Corporate Communications, written by Katie Marlow, founder and CEO of Little Bird Communication.

She has drawn upon extensive international research, and incorporates insights from some of the world’s most respected voices in internal communications to assess the challenges facing IC, and how to overcome them to cement the function’s position as a critical business driver.

Katie explores the changing role of IC in the context of the current changing work environment and where we’ve come from as an industry, the evolving expectations of what we do, how we need to focus less on tactics and outputs, and more on strategy and outcomes. How we need to shift from being the reactive order taker to proactive trusted advisor.

Author

Katie Marlow

Katie Marlow

Director and Communication Lead

By clicking “Accept all cookies” you agree to the storing of cookies on your device to enhance your browsing experience, analyze site traffic, and serve tailored content and advertisements.

Cookies preferences

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Manage consent preferences

Strictly Necessary

Always Active

These cookies are necessary for our website to function. They do not store any personally identifiable information and are usually only set in response to actions made by you, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block these cookies, but some parts of the site will not work.

Functionality

Functionality cookies are used to remember your preferences. They make the site easier for you to navigate by remembering settings you have applied, detect if you’ve already seen a pop-up or auto-fill forms to make them easier for you to complete.

Targeting

Targeting cookies are used to deliver ads more relevant to you and your interests. These cookies can also be used to measure ad performance and provide recommendations.