WHITEPAPERS
The essential IC measurement workbook
About this Whitepaper
Why is measurement such a bugbear in IC when it’s so critical to the personal success of internal communicators and the organizations they work for? When effectiveness cannot be determined if impact isn’t measured. When this dictates the value attached to the IC function and influences budgets allocated to it.
Time pressure and ineffective tools are part of the problem, but many internal communicators simply don't know what or how to measure. Which is why Poppulo commissioned Jo Hall to create The Essential IC Measurement Workbook.
It's a brilliantly practical guide that's full of helpful advice, tips and templates to ease you through the journey of measuring your communications effectively and demonstrating the value your IC team adds to the business.
“Knowing where to start, and how to begin measuring your communication efforts is tough,” she writes. "I've been there myself. It’s daunting. It’s confusing. And many of us put it off or don’t do it well.”
The Essential IC Measurement Workbook has been created to help internal communicators in the most practical way possible.
Author
Joanna Hall
Founder and Owner
Related content
The Value Pivot: Shaping Comms Influence in the Age of AI
The AI revolution in internal communications isn't approaching—it's here, rapidly transforming how organizations connect with their employees. At Pop Summit 2025, leading industry experts discussed this seismic shift, offering invaluable insights into navigating and mastering this new era.
Internal Communications
Employee Communications in 2025: Key Strategies from Industry Experts
As we step deeper into 2025, the landscape of internal communications is rapidly evolving, driven by constant change and pervasive uncertainty both inside and outside the workplace. On top of these challenges, the explosion of AI and other new innovations has made it imperative that communicators keep up with the latest trends and embrace new technology to stay ahead of the competition and meet increasing productivity demands.
Employee Comms
Internal Communications