Why is measurement such a bugbear in IC when it’s so critical to the personal success of internal communicators and the organizations they work for? When effectiveness cannot be determined if impact isn’t measured. When this dictates the value attached to the IC function and influences budgets allocated to it.
Time pressure and ineffective tools are part of the problem, but many internal communicators simply don't know what or how to measure. Which is why Poppulo commissioned Jo Hall to create The Essential IC Measurement Workbook.
It's a brilliantly practical guide that's full of helpful advice, tips and templates to ease you through the journey of measuring your communications effectively and demonstrating the value your IC team adds to the business.
“Knowing where to start, and how to begin measuring your communication efforts is tough,” she writes. "I've been there myself. It’s daunting. It’s confusing. And many of us put it off or don’t do it well.”
The Essential IC Measurement Workbook has been created to help internal communicators in the most practical way possible.