Inspired Gear

Meet Poppulo AI: Your personal comms assistant.

Learn More

Poppulo
The essential IC measurement workbook
WHITEPAPERS

The essential IC measurement workbook

About this Whitepaper

Why is measurement such a bugbear in IC when it’s so critical to the personal success of internal communicators and the organizations they work for? When effectiveness cannot be determined if impact isn’t measured. When this dictates the value attached to the IC function and influences budgets allocated to it.

Time pressure and ineffective tools are part of the problem, but many internal communicators simply don't know what or how to measure. Which is why Poppulo commissioned Jo Hall to create The Essential IC Measurement Workbook.

It's a brilliantly practical guide that's full of helpful advice, tips and templates to ease you through the journey of measuring your communications effectively and demonstrating the value your IC team adds to the business.

“Knowing where to start, and how to begin measuring your communication efforts is tough,” she writes. "I've been there myself. It’s daunting. It’s confusing. And many of us put it off or don’t do it well.”

The Essential IC Measurement Workbook has been created to help internal communicators in the most practical way possible.

Author

Joanna Hall

Joanna Hall

Founder and Owner

Related content

Strategies for Improving the Guest and Customer Experience

Strategies for Improving the Guest and Customer Experience

Hotels and retailers constantly seek ways to gain a competitive edge and foster strong and long-lasting customer relationships—so a laser-like focus on the customer experience (CX) can ultimately differentiate the best from the rest.

Customer Comms
A Year in Review: Looking Back on 2023’s Communication Trends

A Year in Review: Looking Back on 2023’s Communication Trends

With a renewed focus on aligning employees to business goals to combat the impact of the “Great Resignation,” the introduction of generative AI tools, the constant need to do more with less, and the increase in change and leadership communications, 2023 held a lot of challenges for IC teams.

Employee Comms
Revolutionizing Internal Communication: How Maximus Embraced the Power of AI

Revolutionizing Internal Communication: How Maximus Embraced the Power of AI

Artificial Intelligence (AI) has officially made its debut, sparking inspiration, innovation, and hesitation among internal communicators. While many IC professionals are fearful of the potential consequences of AI, the team at Maximus sees it as an opportunity to push the boundaries of internal comms.

Employee Comms