Four Winds Interactive and SmartSpace Global are now Poppulo
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Joanna Hall
Founder and Owner
Why is measurement such a bugbear in IC when it’s so critical to the personal success of internal communicators and the organizations they work for? When effectiveness cannot be determined if impact isn’t measured. When this dictates the value attached to the IC function and influences budgets allocated to it.
Time pressure and ineffective tools are part of the problem, but many internal communicators simply don't know what or how to measure. Which is why Poppulo commissioned Jo Hall to create The Essential IC Measurement Workbook.
It's a brilliantly practical guide that's full of helpful advice, tips and templates to ease you through the journey of measuring your communications effectively and demonstrating the value your IC team adds to the business.
“Knowing where to start, and how to begin measuring your communication efforts is tough,” she writes. "I've been there myself. It’s daunting. It’s confusing. And many of us put it off or don’t do it well.”
The Essential IC Measurement Workbook has been created to help internal communicators in the most practical way possible.
Effectively reaching students, faculty, staff, and alumni is a challenge many educational institutions face. But it’s also a challenge over 100 campuses around the globe solve every day with Poppulo.
This time last year, we were talking about a possible return to “business as usual”. A year later, “unusual” has become the name of the game as the workplace continues to undergo unprecedented change.
Today’s uncertain economic outlook and fast pace of change mean that businesses must continue transforming to keep up, and for most companies, HR and Transformation teams play a critical role in managing the necessary changes.
