The Future of Internal Comms: Implementing Insights from Gallagher’s State of the Sector 2023
Access Executive Brief
About this Executive Brief
The internal communications landscape is always evolving—and the trajectory for this year is no different. For 15 Years, Gallagher’s State of the Sector report has offered valuable insight into the internal communication and employee engagement landscape, documenting its evolution and providing a way for organizations everywhere to benchmark their comms strategies.
This year’s State of the Sector report delivers again, highlighting what has changed in the Internal Communications world, what communicators are prioritizing today, and what needs to be recalibrated moving forward. The report highlights four primary areas that organizations should focus on in 2023:
- Personalization and Segmentation
- Channel Strategy
- Measurement
- Investment in Communications Technology
This executive brief summarizes our webinar with Chris Lee, VP of Employee Experience and Communication at Gallagher, and Heather Bicknell, Poppulo’s Senior Director of Product Marketing, where they discussed the key findings from this year’s State of the Sector report, diving into the four themes mentioned above.
Related Content
The AI Toolkit for Internal Communications
Internal communication is under real pressure. IC teams are expected to support leaders, shape culture, and deliver relevant, personalized communication to an increasingly diverse audience—all while operating at greater speed and scale than ever before. AI arrives at the right moment. It doesn’t replace communicators; it elevates them. Applied well, AI sharpens the fundamentals of effective communication: diagnosing issues, shaping the narrative, guiding leaders, and delivering messages that connect people to purpose and progress. At its best, AI accelerates drafting, adapts content for different formats, improves accessibility, and surfaces insights about what’s landing. Without governance, though, it can create noise or risk. The opportunity for IC teams is to bring AI in thoughtfully, with governance and human judgment at the center. This guide shows how to do exactly that. Inside, you’ll find practical guidance on when to use AI, where humans remain essential, how to establish guardrails, how to prompt effectively, and how to scale AI responsibly across channels and teams.
The Poppulo Guide for IT & Security Buyers
Clear answers on security, data protection, integrations, deployment, AI governance, and enterprise scalability.
Campus Communication Reimagined: The Digital Signage Advantage
Over the past two decades, campus communication has shifted from posters and email blasts to a complex web of comms channels that are accessible to students, faculty, and visitors throughout their days. The modern university is both physical and digital, and the speed of communication must meet the needs of a digitally-native generation. In this environment, digital signage has moved from a nice-to-have to a strategic medium—visible, immediate, and flexible—one that connects a dispersed campus. This whitepaper explores how institutions are using digital signage to communicate smarter and faster, and how to build a program that is easy to operate, simple to scale, and resilient in the moments that matter most. Drawing on Poppulo’s expertise in digital signage for college campuses , we’ll share how leading universities are centralizing digital signage management, empowering multiple departments, and using data and design to make every message count. Keep reading to learn how top universities are leveraging digital signage to create more connected, informed, and vibrant campus communities, setting new standards for communication in higher education.