The internal communications landscape is always evolving—and the trajectory for this year is no different. For 15 Years, Gallagher’s State of the Sector report has offered valuable insight into the internal communication and employee engagement landscape, documenting its evolution and providing a way for organizations everywhere to benchmark their comms strategies.
This year’s State of the Sector report delivers again, highlighting what has changed in the Internal Communications world, what communicators are prioritizing today, and what needs to be recalibrated moving forward. The report highlights four primary areas that organizations should focus on in 2023:
This executive brief summarizes our webinar with Chris Lee, VP of Employee Experience and Communication at Gallagher, and Heather Bicknell, Poppulo’s Senior Director of Product Marketing, where they discussed the key findings from this year’s State of the Sector report, diving into the four themes mentioned above.
Christine Kendall
Content Marketing Manager, Poppulo
Heather Bicknell
Product Marketing Director, Poppulo
Chris Lee
VP of Employee Experience & Communication
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
