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There is a giant chasm between why leaders think employees quit their jobs and the real reason employees are leaving in droves. According to McKinsey, employers believe attrition is due to transactional issues such as compensation. Employees, however, are citing relational factors such as feeling valued and a sense of belonging.
This great employee-employer disconnect highlights a fundamental failure of enterprise communications—one which leaders can no longer ignore. This whitepaper explores what’s at the heart of this failure and proposes solutions for organizations to foster belonging and better connection with their people.
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Joanna Hall
Founder and Owner
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
