There is a giant chasm between why leaders think employees quit their jobs and the real reason employees are leaving in droves. According to McKinsey, employers believe attrition is due to transactional issues such as compensation. Employees, however, are citing relational factors such as feeling valued and a sense of belonging.
This great employee-employer disconnect highlights a fundamental failure of enterprise communications—one which leaders can no longer ignore. This whitepaper explores what’s at the heart of this failure and proposes solutions for organizations to foster belonging and better connection with their people.
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Joanna Hall
Founder and Owner
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
