The Impact of EVP Misalignment on Change and How to Get It Right

Misalignment between your Employee Value Proposition (EVP) and the actual lived experience of your employees is never good. It can result in disengaged employees, decreased productivity, and high turnover rates, ultimately hindering company growth and innovation.

During times of change, which is near-constant today, most organizations are not paying enough attention to how their employees are or should be feeling. Yet understanding these emotions is central to creating the right culture, change readiness, and employee experience.

In this second of our four-part webinar series dedicated to unpacking the intersection of IC and change—both everyday change and larger transformation projects—we'll explore why aligning your EVP and emotional culture is critical to ensure that your comms land, drive the desired actions, and deliver the best employee experience.

During this webinar, Leona O'Sullivan, Employer Brand Manager at Deloitte Ireland, and Joss Mathieson, Founder and CEO at Change Oasis, will delve into the significant impact of EVP misalignment and emotional culture on an organization's ability to embrace change. You'll learn practical strategies to effectively communicate your EVP, align it with your change initiatives, and foster an emotionally positive, change-ready culture.

Key Takeaways:

• Understand the critical role of EVP and emotional culture in driving successful change initiatives
• Identify common pitfalls and challenges of EVP misalignment
• Get practical tips on how communicators can drive successful change by applying the SHIFT culture framework