The Impact of EVP Misalignment on Change and How to Get It Right
Watch On-demand
Speakers
Joss Mathieson
Founder and Chief Encouragement Officer, Change Oasis
Leona O'Sullivan
Employer Brand Manager, Deloitte
About this webinar
Misalignment between your Employee Value Proposition (EVP) and the actual lived experience of your employees is never good. It can result in disengaged employees, decreased productivity, and high turnover rates, ultimately hindering company growth and innovation.
During times of change, which is near-constant today, most organizations are not paying enough attention to how their employees are or should be feeling. Yet understanding these emotions is central to creating the right culture, change readiness, and employee experience.
In this second of our four-part webinar series dedicated to unpacking the intersection of IC and change—both everyday change and larger transformation projects—we'll explore why aligning your EVP and emotional culture is critical to ensure that your comms land, drive the desired actions, and deliver the best employee experience.
During this webinar, Leona O'Sullivan, Employer Brand Manager at Deloitte Ireland, and Joss Mathieson, Founder and CEO at Change Oasis, will delve into the significant impact of EVP misalignment and emotional culture on an organization's ability to embrace change. You'll learn practical strategies to effectively communicate your EVP, align it with your change initiatives, and foster an emotionally positive, change-ready culture.
Key Takeaways:
- Understand the critical role of EVP and emotional culture in driving successful change initiatives
- Identify common pitfalls and challenges of EVP misalignment
- Get practical tips on how communicators can drive successful change by applying the SHIFT culture framework
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Employee use of the word “misalignment” to describe leadership increased 143% last year. Nine in 10 leaders say strategic alignment matters, but less than one in 10 employees feel it. That gap has held for seven years and it’s becoming a bigger, more urgent problem. In a time of constant change, eroding trust, and AI-accelerated everything, misalignment spreads faster, slowing decisions, duplicating effort, distorting priorities, and eroding the bottom line. This is the Misalignment Tax—a silent, compounding drain on productivity, performance, and ultimately profitability. Every organization pays it, unseen and unquantified. In this live webinar, Zora Artis and Wayne Aspland of Clear Leaders share what their latest global research reveals about why alignment fails, what it truly costs organizations, and what it takes to turn around. It is a strategic opening for Communication and HR to lead the fix—together. These functions are uniquely positioned to make it happen, but most aren’t doing so yet. This session is about changing that. What You’ll Gain: A Clear Understanding : Why the gap persists, and the two paradoxes that sustain it. The AI Multiplier : How AI amplifies clarity in aligned organizations—and chaos in misaligned ones. A Practical Framework : The leadership conversations required to close the gap, and how Comms + HR can shape them. Tangible Actions : Specific moves Communication and HR leaders can initiate immediately. The Research Behind the Session: Zora and Wayne’s research - their third global study - draws on interviews with more than 50 CEOs, Chiefs of Staff, and senior leaders across communication, HR, strategy, and operations - and points to three conversations that determine whether strategy actually moves, or simply sits on a shelf. It also explores the cross-functional enabling work that must happen before any of them can.
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Employee use of the word “misalignment” to describe leadership increased 143% last year. Nine in 10 leaders say strategic alignment matters, but less than one in 10 employees feel it. That gap has held for seven years and it’s becoming a bigger, more urgent problem. In a time of constant change, eroding trust, and AI-accelerated everything, misalignment spreads faster, slowing decisions, duplicating effort, distorting priorities, and eroding the bottom line. This is the Misalignment Tax—a silent, compounding drain on productivity, performance, and ultimately profitability. Every organization pays it, unseen and unquantified. In this live webinar, Zora Artis and Wayne Aspland of Clear Leaders share what their latest global research reveals about why alignment fails, what it truly costs organizations, and what it takes to turn around. It is a strategic opening for Communication and HR to lead the fix—together. These functions are uniquely positioned to make it happen, but most aren’t doing so yet. This session is about changing that. What You’ll Gain: A Clear Understanding : Why the gap persists, and the two paradoxes that sustain it. The AI Multiplier : How AI amplifies clarity in aligned organizations—and chaos in misaligned ones. A Practical Framework : The leadership conversations required to close the gap, and how Comms + HR can shape them. Tangible Actions : Specific moves Communication and HR leaders can initiate immediately. The Research Behind the Session: Zora and Wayne’s research - their third global study - draws on interviews with more than 50 CEOs, Chiefs of Staff, and senior leaders across communication, HR, strategy, and operations - and points to three conversations that determine whether strategy actually moves, or simply sits on a shelf. It also explores the cross-functional enabling work that must happen before any of them can.