A Guide to Crafting an Effective Comms Campaign Strategy & Plan
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Poppulo now reaches 50 million employees globally
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As a global 36,000-person services provider specializing in managing government-sponsored programs, Maximus has always understood that employee communication is critical to success. But throughout their comms journey, they’ve faced challenges related to communicating with its diverse, global workforce, as well as sharing information throughout the pandemic and finding ways to prove the value of investing in comms.
Over time, the Internal Communications (IC) team—led by Jared Curtis, Director of Communications—has overcome these challenges with Poppulo Harmony.
By leveraging the full capabilities of the Harmony platform, the team has continued to innovate and integrate internal comms with a broader workplace experience initiative.
In this guide, we explore how Maximus achieved communications success, plus how they linked comms with business initiatives to deliver value across the organization.
Christine Kendall
Content Marketing Manager, Poppulo
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
If you’re dedicated to IT security, this whitepaper is for you.