AI is making studio-quality video content easier to create than ever. But creating high-impact, tailored video content is only part of the equation. Rather than simply getting a single video ad in front of the right audience, organizations can now create video variations optimized for their target audiences and customized to specific SKUs. Join Google, Poppulo, and BlueZoo to see how AI-generated video, digital signage, and audience analytics work together to help organizations create, deliver, and measure video communications at scale. This webinar isn't a theoretical conversation—we'll show you a live demo so you can see how Google's AI video capabilities turn ideas into engaging video content, how Poppulo delivers that content to your signage network, and how BlueZoo measures audience exposure to help organizations understand what's working. We'll be exploring applications in retail, from targeted product promotions to retail media campaigns, and how audience measurement can be connected to sales data to better understand campaign performance. Attend this webinar to: See how Google's AI video models turn a single concept into multiple video variations tailored to different audiences and objectives. Learn how to distribute targeted video content across digital signage networks, from individual facilities to thousands of locations. See how audience analytics and digital signage playback data come together to measure impressions and evaluate campaign reach. Explore how impression data can be analyzed alongside retail sales to better understand campaign performance and connect audience exposure to business outcomes. Discover how audience and performance data can inform future video content and help organizations continuously refine their messaging.

Knowledge exists everywhere in your organization. But can the people who need it most actually access it? For frontline employees, having the right information at the right time can make all the difference. Yet valuable knowledge is often scattered across tools, documents, and individual experiences, making it harder for employees to work independently, perform effectively, and share their expertise. How can organizations overcome these barriers? How can they make company knowledge more accessible to field employees while encouraging them to contribute their own insights and experience? In this white paper, Julhiet Sterwen and Poppulo bring together their expertise to explore a more accessible, collaborative, and engaging approach to knowledge management—one designed around the realities of frontline work. Drawing on best practices, real-world examples, and emerging opportunities powered by artificial intelligence, the guide offers practical insights into making knowledge work better for everyone. What's Inside the White Paper? Discover how to turn knowledge management into a real advantage for your frontline teams: The unique challenges facing frontline employees: Understand the barriers to accessing, sharing, and transferring knowledge. Making knowledge accessible and actionable: Ensure information is useful, easy to find, and available when it matters most. The role of communication and engagement: Encourage employees to access, share, and contribute to collective knowledge. The opportunities created by artificial intelligence: Simplify information discovery and help employees find the knowledge they need faster. Real-world examples and insights: See how organizations are bringing knowledge, communication, and employee experience closer together. Why Download This White Paper? Because knowledge that isn't shared is an opportunity missed. In organizations where teams are distributed, mobile, and often disconnected from traditional workplace tools, rethinking knowledge management has become essential. This white paper looks beyond traditional, document-centric knowledge management to explore an approach built around how employees actually work, what they need, and how they contribute to organizational success. A practical and strategic guide to moving beyond simply storing knowledge—toward making it accessible, shareable, actionable, and valuable across your organization. Who Is This White Paper For? This white paper is designed for leaders and teams looking to better support field employees and unlock the value of knowledge across their organization: HR leaders and learning and development professionals Internal communications and employee engagement teams Knowledge management and digital transformation leaders Operations leaders and frontline managers Employee experience and digital workplace teams

Frontline employees need the same company news, guidance, and connection as everyone else. Their working day makes that harder. They may be moving between sites, working shifts, serving customers, caring for children, or working in the field. Some have no company email. Some have no work phone. Many have little time to check internal channels. Join Joss Mathieson for a fireside chat with Camille Biau of Babilou Family, an international early-childhood education group with 14,000 employees in 10 countries, and Jessica Nixon of Rightfiber, a U.S. fiber broadband provider that has a dispersed workforce and has just gone through a merger. They will share what they’ve learned about reaching frontline employees, encouraging people to use new channels, and bringing people together during organizational change. What you'll learn: How to get frontline employees onto a new platform, and keep them using it, when nobody's forcing them to How to reach staff who have no work device during their shift How to bring two workforces onto one channel after a merger without either side feeling taken over How to support managers in the field so they aren't the only route to the frontline Who it's for: Internal comms and HR leaders responsible for frontline and shift-based employees, whether you're choosing a platform or trying to get more from the one you have. Watch the on-demand recording to hear how two companies are reaching their frontline employees and take away ideas you can put to work in your own organization.