Inspired Gear
The Role of Internal Communication During Change Management

GUIDES

The Role of Internal Communication During Change Management

About this Guide

Change is now business as usual at organizations. And today internal communicators need to move from ‘managing’ change to leading and enabling change. In this guide, change management specialist Andrew Blacknell provides insight and best practice for communicators tasked with driving change within their organizations.

Key takeaways:

  • The essential role of internal communication during change management
  • The questions to ask when building a strategy
  • Understanding the 7 key drivers of change
  • How to gain insight and measurement into your campaigns
  • The value of sharing results with stakeholders

Author

Andrew Blacknell

Andrew Blacknell

Change & Communication Consultant, Consultant

Contributor

Tim Vaughan

Tim Vaughan

Editorial Director

Related content

Poppulo Experience Platform - April '26 Release Highlights

Our most recent product release webinar is now available on demand, giving you a guided walkthrough of the latest enhancements in the Poppulo Employee Experience platform. In this session, we highlight key updates from the April '26 release designed to help you move faster, gain deeper insights, and maintain stronger control over your communications. You’ll see what’s new, why it matters, and how you can take advantage of these new features.

WEBINARAIINTERNAL COMMUNICATIONSHR
From Idle Screens to Active Channels: Rethinking the Workplace Experience

As the workplace evolves, organizations are rethinking how their physical spaces support the employee experience. From offices to shared spaces, every environment is an opportunity to inform, engage, and connect employees in more meaningful ways. Digital signage is emerging as one of the most effective ways to activate these spaces—and conference room screens are one of the easiest, most overlooked places to start, especially in the moments before and after meetings. Join us to see how Poppulo’s latest release turns in-room screens into always-on communication channels, helping you share key messages and reach employees using the screens you already have. You’ll also see how easy it is to activate and manage content across your meeting room screens, in addition to getting a broader sense of what effective in-office communication looks like today. In this webinar, you’ll learn how to: Turn idle in-room screens into active communication channels Reach employees in high-attention moments before, after, and between meetings Reinforce campaigns and key messages without adding new channels Easily manage and scale content across conference room screens

WEBINARDIGITAL SIGNAGE
Powering Passenger, Employee, and Operational Communications At Scale

Poppulo enables airlines and airports to operate a single, scalable digital signage platform targeted to deliver critical communications to a variety of audiences. By integrating real-time operational systems with centralized content management and governance, Poppulo supports a wide range of use cases—from passenger information and wayfinding to operational visibility and employee communications—within a unified architecture. This approach allows airlines and airports to extend digital signage beyond isolated deployments, creating a coordinated network that can support evolving requirements without adding system complexity or fragmentation. In this whitepaper, you’ll learn how airlines and airports can unify passenger, employee, and operational communications on a single platform—supporting use cases like flight information displays, wayfinding, and real-time operational visibility. You’ll also see how integrating live data with governed content delivery enables more accurate, coordinated messaging at scale.

WHITEPAPERSDIGITAL SIGNAGE