The Role of Internal Communication During Change Management
About this Guide
Change is now business as usual at organizations. And today internal communicators need to move from ‘managing’ change to leading and enabling change. In this guide, change management specialist Andrew Blacknell provides insight and best practice for communicators tasked with driving change within their organizations.
The essential role of internal communication during change management
The questions to ask when building a strategy
Understanding the 7 key drivers of change
How to gain insight and measurement into your campaigns
Employee communication has been business-critical for organizations over the past two years. However, with economic uncertainty and tight budgets, there is increasing pressure to add business value beyond the traditional focus of employee engagement.
The time is up. Our approach to enterprise comms needs a radical overhaul if, as communications and HR leaders, we truly want to stem the Great Resignation.
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