GUIDES
The Role of Internal Communication During Change Management
About this Guide
Change is now business as usual at organizations. And today internal communicators need to move from ‘managing’ change to leading and enabling change. In this guide, change management specialist Andrew Blacknell provides insight and best practice for communicators tasked with driving change within their organizations.
Key takeaways:
- The essential role of internal communication during change management
- The questions to ask when building a strategy
- Understanding the 7 key drivers of change
- How to gain insight and measurement into your campaigns
- The value of sharing results with stakeholders
Author
Andrew Blacknell
Change & Communication Consultant
Contributor
Tim Vaughan
Editorial Director, Poppulo
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