How to Guides

The role of Internal Communication during change management



  • Andrew Blacknell
    Andrew Blacknell

    Leadership and engagement at LeadWorkLife


  • Tim Vaughan
    Tim Vaughan

    Head of Content, Poppulo

Change is now business as usual at organizations. And today internal communicators need to move from ‘managing’ change to leading and enabling change. In this guide, change management specialist Andrew Blacknell provides insight and best practice for communicators tasked with driving change within their organizations.

Key takeaways:

  • The essential role of internal communication during change management
  • The questions to ask when building a strategy
  • Understanding the 7 key drivers of change
  • How to gain insight and measurement into your campaigns
  • The value of sharing results with stakeholders