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It’s the unarguable circle: great workplace communication and a great workplace experience create a better employee experience, which in turn delivers a superior customer experience. Of course, the opposite is equally true: poor communication hurts employees, customers, and your bottom line.
But how badly? That’s exactly what we’ve found out. Our research of 500 C-Suite and senior executives reveals the staggering cost to companies when the employee and customer communications experience isn’t what it should be.
Absent or poor internal communication is costing companies with over 5,000 employees anywhere from $5-$50 million in the US and EU, and between £4.5 - £45 million in the UK.
But that’s just the tip of the iceberg—be one of the first to get exclusive insights into these compelling research findings by joining our webinar with communications strategist and IABC Fellow, Priya Bates.
You will learn:
The exclusive independent research for Poppulo was conducted in September 2022 by the international market research company Censuswide. It surveyed 500 C-Suite and senior executives in companies with over 5,000 employees in the USA, EU and UK.
November 30, 2022
11am ET / 4pm GMT
60 min
Priya Bates
President, Inner Strength Communication Inc.
Rich Tobin
Director of Sales US
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
