The Staggering Financial Impact of Communication on Employee & Customer Experience
Exclusive C-Suite Research from Poppulo
Watch On-demand
Speakers
Priya Bates
President, Inner Strength Communication Inc.
Rich Tobin
Director of Sales US, FWI | Poppulo
About this webinar
It’s the unarguable circle: great workplace communication and a great workplace experience create a better employee experience, which in turn delivers a superior customer experience. Of course, the opposite is equally true: poor communication hurts employees, customers, and your bottom line.
But how badly? That’s exactly what we’ve found out. Our research of 500 C-Suite and senior executives reveals the staggering cost to companies when the employee and customer communications experience isn’t what it should be.
Absent or poor internal communication is costing companies with over 5,000 employees anywhere from $5-$50 million in the US and EU, and between £4.5 - £45 million in the UK.
But that’s just the tip of the iceberg—be one of the first to get exclusive insights into these compelling research findings by joining our webinar with communications strategist and IABC Fellow, Priya Bates.
You will learn:
- How companies are approaching employee communication to influence employee experience and customer experience
- How enterprises are adapting to hybrid working and what they expect in 2023
- The impact of employee communication on business outcomes
- How executives rate various communication channels
- The way to avoid costly mistakes around communication and workplace experience, and instead make decisions that are a springboard for long-term success
The exclusive independent research for Poppulo was conducted in September 2022 by the international market research company Censuswide. It surveyed 500 C-Suite and senior executives in companies with over 5,000 employees in the USA, EU and UK.
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The Misalignment Tax: Closing the Strategy–Performance Gap with Comms + HR
Employee use of the word “misalignment” to describe leadership increased 143% last year. Nine in 10 leaders say strategic alignment matters, but less than one in 10 employees feel it. That gap has held for seven years and it’s becoming a bigger, more urgent problem. In a time of constant change, eroding trust, and AI-accelerated everything, misalignment spreads faster, slowing decisions, duplicating effort, distorting priorities, and eroding the bottom line. This is the Misalignment Tax—a silent, compounding drain on productivity, performance, and ultimately profitability. Every organization pays it, unseen and unquantified. In this live webinar, Zora Artis and Wayne Aspland of Clear Leaders share what their latest global research reveals about why alignment fails, what it truly costs organizations, and what it takes to turn around. It is a strategic opening for Communication and HR to lead the fix—together. These functions are uniquely positioned to make it happen, but most aren’t doing so yet. This session is about changing that. What You’ll Gain: A Clear Understanding : Why the gap persists, and the two paradoxes that sustain it. The AI Multiplier : How AI amplifies clarity in aligned organizations—and chaos in misaligned ones. A Practical Framework : The leadership conversations required to close the gap, and how Comms + HR can shape them. Tangible Actions : Specific moves Communication and HR leaders can initiate immediately. The Research Behind the Session: Zora and Wayne’s research - their third global study - draws on interviews with more than 50 CEOs, Chiefs of Staff, and senior leaders across communication, HR, strategy, and operations - and points to three conversations that determine whether strategy actually moves, or simply sits on a shelf. It also explores the cross-functional enabling work that must happen before any of them can.
The Misalignment Tax: Closing the Strategy–Performance Gap with Comms + HR
Employee use of the word “misalignment” to describe leadership increased 143% last year. Nine in 10 leaders say strategic alignment matters, but less than one in 10 employees feel it. That gap has held for seven years and it’s becoming a bigger, more urgent problem. In a time of constant change, eroding trust, and AI-accelerated everything, misalignment spreads faster, slowing decisions, duplicating effort, distorting priorities, and eroding the bottom line. This is the Misalignment Tax—a silent, compounding drain on productivity, performance, and ultimately profitability. Every organization pays it, unseen and unquantified. In this live webinar, Zora Artis and Wayne Aspland of Clear Leaders share what their latest global research reveals about why alignment fails, what it truly costs organizations, and what it takes to turn around. It is a strategic opening for Communication and HR to lead the fix—together. These functions are uniquely positioned to make it happen, but most aren’t doing so yet. This session is about changing that. What You’ll Gain: A Clear Understanding : Why the gap persists, and the two paradoxes that sustain it. The AI Multiplier : How AI amplifies clarity in aligned organizations—and chaos in misaligned ones. A Practical Framework : The leadership conversations required to close the gap, and how Comms + HR can shape them. Tangible Actions : Specific moves Communication and HR leaders can initiate immediately. The Research Behind the Session: Zora and Wayne’s research - their third global study - draws on interviews with more than 50 CEOs, Chiefs of Staff, and senior leaders across communication, HR, strategy, and operations - and points to three conversations that determine whether strategy actually moves, or simply sits on a shelf. It also explores the cross-functional enabling work that must happen before any of them can.