It’s the unarguable circle: great workplace communication and a great workplace experience create a better employee experience, which in turn delivers a superior customer experience. Of course, the opposite is equally true: poor communication hurts employees, customers, and your bottom line.
But how badly? That’s exactly what we’ve found out. Our research of 500 C-Suite and senior executives reveals the staggering cost to companies when the employee and customer communications experience isn’t what it should be.
Absent or poor internal communication is costing companies with over 5,000 employees anywhere from $5-$50 million in the US and EU, and between £4.5 - £45 million in the UK.
But that’s just the tip of the iceberg—be one of the first to get exclusive insights into these compelling research findings by joining our webinar with communications strategist and IABC Fellow, Priya Bates.
You will learn:
The exclusive independent research for Poppulo was conducted in September 2022 by the international market research company Censuswide. It surveyed 500 C-Suite and senior executives in companies with over 5,000 employees in the USA, EU and UK.
November 30, 2022
11am ET / 4pm GMT
60 min
Priya Bates
President, Inner Strength Communication Inc.
Rich Tobin
Director of Sales US
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
