By now it's become predictable. Every now and then, on a reasonably regular basis, someone will say that email as a workplace communication channel is dead, or at the very least on its death throes. Buried by noise and shiny new tools. But of course, it's not. Far from it.
Email remains by far the most widely used communication channel in today’s workplace. Not only that, research shows email growth will continue to soar, with an additional half a billion business and personal users by 2022.
Despite the obvious downside of email misuse or overuse – think overwhelmed recipients and overloaded inboxes – email plays a critical strategic and tactical role in employee communications, and that’s not going to change anytime soon.
This white paper by the acclaimed professional communicator Priya Bates, Founder & President of Inner Strength Communication Inc., explores this strategic role. It will also focus on email effectiveness and the necessity of an active versus passive approach to email strategy, as well as its role in a multichannel environment.
Finally, it will recommend the steps that organizations and communication professionals can take to strategically use email as a business tool that enables, engages and empowers employees to deliver results.
Priya Bates
President, Inner Strength Communication Inc.
Tim Vaughan
Head of Content at Poppulo
We've come through a year of turbulent change, but while the turmoil has thankfully begun to subside there is not going to be any let-up on the pressure to transform at speed.
The coming months present a massive challenge for employee communicators and HR teams, who are key to making the new way of working a reality. Whether planning a return to the office, navigating a restructuring, or adapting to a new business strategy, communication is critical to keeping employees connected and making these major shifts successful.
While leaders need to own and visibly champion transformation, they also need help to navigate it successfully at pace. This is where a great communications team can come into its own, helping to amplify the efforts of leaders, enable and empower managers at all levels, and strengthen the connection with employees.
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