By now it’s become predictable. Every now and then, on a reasonably regular basis, someone will say that email as a workplace communication channel is dead, or at the very least in its death throes. Buried by noise and shiny new tools.
But, of course, it’s not. Far from it. Email remains by far the most widely used communication channel in today’s workplace. Not only that, research shows email growth will continue to soar, with an additional half a billion business and personal users by 2025.
Despite the obvious downside of email misuse or overuse—think overwhelmed recipients and overloaded inboxes—email plays a critical strategic and tactical role in employee communications and the workplace experience, and that’s not going to change anytime soon.
This Poppulo whitepaper by the acclaimed communication professional, Priya Bates, explores this strategic role. It also focuses on email effectiveness and the necessity of an active versus passive approach to email strategy, as well as its role in an omnichannel comms environment.
Priya Bates
President, Inner Strength Communication Inc.
Tim Vaughan
Editorial Director, Poppulo
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