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By now it’s become predictable. Every now and then, on a reasonably regular basis, someone will say that email as a workplace communication channel is dead, or at the very least in its death throes. Buried by noise and shiny new tools.
But, of course, it’s not. Far from it. Email remains by far the most widely used communication channel in today’s workplace. Not only that, research shows email growth will continue to soar, with an additional half a billion business and personal users by 2025.
Despite the obvious downside of email misuse or overuse—think overwhelmed recipients and overloaded inboxes—email plays a critical strategic and tactical role in employee communications and the workplace experience, and that’s not going to change anytime soon.
This Poppulo whitepaper by the acclaimed communication professional, Priya Bates, explores this strategic role. It also focuses on email effectiveness and the necessity of an active versus passive approach to email strategy, as well as its role in an omnichannel comms environment.
Priya Bates
President, Inner Strength Communication Inc.
Tim Vaughan
Editorial Director, Poppulo
It’s no secret that all employees, regardless of industry or role, rely on timely and accurate information to carry out their jobs and remain aligned with the company’s objectives. However, the task of managing internal communication is no longer confined to a single department or function.
Join us for an enlightening webinar as we delve into the world of strategic communication, exploring the hurdles that individual communicators face, the hurdles that comms teams face, and what it takes to clear those hurdles and deliver best-in-class communications.
Great communicators don’t necessarily make great leaders, but brilliant leaders are always superb communicators. That business leaders today must prioritize communication as a critical skillset is beyond debate. We know it from our own worklife experiences and from having witnessed the critical role CEO communication played during the pandemic, in addition to numerous research papers.
