Inspired Gear

Engage '24 is here!

Register Today

Poppulo
The Strategic Role of Email in Employee Communication
WHITEPAPERS

The Strategic Role of Email in Employee Communication

About this Whitepaper

By now it’s become predictable. Every now and then, on a reasonably regular basis, someone will say that email as a workplace communication channel is dead, or at the very least in its death throes. Buried by noise and shiny new tools.

But, of course, it’s not. Far from it. Email remains by far the most widely used communication channel in today’s workplace. Not only that, research shows email growth will continue to soar, with an additional half a billion business and personal users by 2025.

Despite the obvious downside of email misuse or overuse—think overwhelmed recipients and overloaded inboxes—email plays a critical strategic and tactical role in employee communications and the workplace experience, and that’s not going to change anytime soon.

This Poppulo whitepaper by the acclaimed communication professional, Priya Bates, explores this strategic role. It also focuses on email effectiveness and the necessity of an active versus passive approach to email strategy, as well as its role in an omnichannel comms environment.

Author

Priya Bates

Priya Bates

President, Inner Strength Communication Inc.

Contributor

Tim Vaughan

Tim Vaughan

Editorial Director, Poppulo

Related content

Generative AI for Employee Comms—And Leveraging Poppulo AI

Generative AI for Employee Comms—And Leveraging Poppulo AI

Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.

Employee Comms
Cracking the Code: Harnessing Effective Communication Through Human Behavior Insights

Cracking the Code: Harnessing Effective Communication Through Human Behavior Insights

Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.

Employee Comms
What’s Possible with the Poppulo Harmony Digital Signage Cloud

What’s Possible with the Poppulo Harmony Digital Signage Cloud

It’s clear that businesses today recognize the value of investing in digital signage to reach their target audiences—whether that’s employees, customers, visitors, or anyone else on-site. But with seemingly endless use cases, more content contributors across organizations, and a heightened concern over governance, effective cloud-based digital signage management has never been more critical.

Leadership