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The digital signage industry is growing at an incredible pace, with an expected value of $25 billion by 2029. It’s clear that businesses today recognize the value of investing in digital signage to reach their target audiences—whether that’s employees, customers, visitors, or anyone on-site.
While already prevalent in public spaces across a variety of industries, digital signage is increasingly being relied on to reach deskless workers. With 80% of the global workforce being deskless, digital signage is one of the few ways to engage workers that don’t have access to a smartphone, laptop, or other devices while at work. As a result, businesses in all industries are investing in digital signage to not only transform the way they communicate, but also solve multiple other business challenges and create additional value for employees and customers.
However, with numerous digital signage options available, choosing the right software for your needs can be a daunting task.
The purpose of this guide is to give you a solid understanding of what to look for in digital signage software and how to choose the best solution for your requirements. Whether you’re aiming to engage employees, enhance brand visibility, improve the customer experience, boost sales, or streamline internal communications, the right digital signage software can be a game-changer for your business.
Christine Kendall
Content Marketing Manager, Poppulo
It’s no secret that all employees, regardless of industry or role, rely on timely and accurate information to carry out their jobs and remain aligned with the company’s objectives. However, the task of managing internal communication is no longer confined to a single department or function.
Join us for an enlightening webinar as we delve into the practices of the best communications teams and the influence of behavior on effective communication. We will explore the barriers that communicators commonly face, best practices to overcome them, and how a better understanding of behavior science can be a catalyst for best-in-class communications. Our expert panel, including Lindsay Kohler, Lead Behavioural Scientist at scarlettabbott and Joss Mathieson, Chief Encouragement Officer at Change Oasis, will guide you through a thought-provoking discussion that will shed light on the beliefs, concerns, and practices that often hold communicators back from maximizing their impact, including lack of clarity, limited resources, reduced influence, and the fear of making mistakes. And, drawing from insights gained from our maturity model, our experts will outline key elements that can revolutionize your communication practices. Be prepared to expand your thinking and explore new approaches that will invigorate your approach to communication. Key Takeaways:
Great communicators don’t necessarily make great leaders, but brilliant leaders are always superb communicators. That business leaders today must prioritize communication as a critical skillset is beyond debate. We know it from our own worklife experiences and from having witnessed the critical role CEO communication played during the pandemic, in addition to numerous research papers.
