More than ever before, businesses require effective internal communication, but effective communication is more challenging now than it ever has been—for several reasons. For one thing, businesses today have hybrid, disconnected, and office-based workers. And not every employee responds to the same communication channel in the same way—everybody is different, with their own preferences.
Businesses are increasingly seeking out a variety of tools to solve often interrelated communications challenges. But this usually means fragmented internal comms tools that just don’t hit the mark with employees. In many cases, this is because of a lack of investment in the right technology or an over-investment in the wrong communications technology.
Selecting the internal comms platform that’s the best fit for your business is a big decision—one that requires a clear understanding of the needs of your business and consideration of many different factors.
This guide is designed to help you navigate the complex landscape of employee comms software and make informed decisions for your organization. Whether you’re a growing mid-sized business or a large global enterprise, choosing the right communication tools can have a profound impact on your organization’s productivity, employee engagement, and overall success—so it’s critical to make the right choice.
In this guide, you’ll learn:
Christine Kendall
Content Marketing Manager, Poppulo
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
