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The business of “belonging” has fast become a hot topic among the C-suite. Once a term owned by the human resources (HR) and diversity, equity, and inclusion (DEI) crowd, its value at driving organizational performance is now recognized by 93% of organizations.
Yet factors such as increasing political polarization and the after-effects of the pandemic—including hybrid working—are fracturing workplace cultures. Achieving a sense of belonging among employees is considerably more complex—and increasingly critical. With this backdrop in mind, how can communicators contribute to creating a feeling of belonging in today’s workplace?
In this whitepaper, we’ll explore the business case for belonging and what it means for both individuals and organizations. In addition, we’ll share some useful insights, tools, and tips that can help you to plan an effective, inclusive communications approach.
By the end of it, we hope you’ll agree that sparking better connections, whether that’s between individual employees or through wider, cultural initiatives, is one of the most valuable things you can do to foster belonging.
Gráinne Britton
Content Marketing Manager
Laura House
Founder, the-thread
It’s no secret that all employees, regardless of industry or role, rely on timely and accurate information to carry out their jobs and remain aligned with the company’s objectives. However, the task of managing internal communication is no longer confined to a single department or function.
Join us for an enlightening webinar as we delve into the practices of the best communications teams and the influence of behavior on effective communication. We will explore the barriers that communicators commonly face, best practices to overcome them, and how a better understanding of behavior science can be a catalyst for best-in-class communications. Our expert panel, including Lindsay Kohler, Lead Behavioural Scientist at scarlettabbott and Joss Mathieson, Chief Encouragement Officer at Change Oasis, will guide you through a thought-provoking discussion that will shed light on the beliefs, concerns, and practices that often hold communicators back from maximizing their impact, including lack of clarity, limited resources, reduced influence, and the fear of making mistakes. And, drawing from insights gained from our maturity model, our experts will outline key elements that can revolutionize your communication practices. Be prepared to expand your thinking and explore new approaches that will invigorate your approach to communication. Key Takeaways:
Great communicators don’t necessarily make great leaders, but brilliant leaders are always superb communicators. That business leaders today must prioritize communication as a critical skillset is beyond debate. We know it from our own worklife experiences and from having witnessed the critical role CEO communication played during the pandemic, in addition to numerous research papers.
