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The business of “belonging” has fast become a hot topic among the C-suite. Once a term owned by the human resources (HR) and diversity, equity, and inclusion (DEI) crowd, its value at driving organizational performance is now recognized by 93% of organizations.
Yet factors such as increasing political polarization and the after-effects of the pandemic—including hybrid working—are fracturing workplace cultures. Achieving a sense of belonging among employees is considerably more complex—and increasingly critical. With this backdrop in mind, how can communicators contribute to creating a feeling of belonging in today’s workplace?
In this whitepaper, we’ll explore the business case for belonging and what it means for both individuals and organizations. In addition, we’ll share some useful insights, tools, and tips that can help you to plan an effective, inclusive communications approach.
By the end of it, we hope you’ll agree that sparking better connections, whether that’s between individual employees or through wider, cultural initiatives, is one of the most valuable things you can do to foster belonging.
Gráinne Britton
Content Marketing Manager
Laura House
Founder, the-thread
Companies that fail to take employee wellbeing seriously pay for it in lost productivity, higher turnover, and disengagement that drags down teams and culture.
When communication is clear, consistent, and grounded in purpose, HR becomes one of the most powerful drivers of culture and performance. But that only happens when people understand what’s being asked of them—and feel connected to why it matters.
When it comes to effectively implementing, managing, and scaling a digital signage network, every organization must start somewhere. Start your digital signage journey here, with this e-book.
