The Value of Belonging in the New World of Work

The business of “belonging” has fast become a hot topic among the C-suite. Once a term owned by the human resources (HR) and diversity, equity, and inclusion (DEI) crowd, its value at driving organizational performance is now recognized by 93% of organizations.

Yet factors such as increasing political polarization and the after-effects of the pandemic—including hybrid working—are fracturing workplace cultures. Achieving a sense of belonging among employees is considerably more complex—and increasingly critical. With this backdrop in mind, how can communicators contribute to creating a feeling of belonging in today’s workplace?

In this whitepaper, we’ll explore the business case for belonging and what it means for both individuals and organizations. In addition, we’ll share some useful insights, tools, and tips that can help you to plan an effective, inclusive communications approach.

By the end of it, we hope you’ll agree that sparking better connections, whether that’s between individual employees or through wider, cultural initiatives, is one of the most valuable things you can do to foster belonging.