How to Guides

Three key communication lessons for managing a crisis



  • John Alderman
    John Alderman

    North America Communications Director, Sage

Organizations are depending on internal communicators to prepare personally for crisis, build scalable systems, and help leaders lead their teams.

Having spent a career in employee and customer communications, as well as being a former senior Army staff officer and combat veteran, John Alderman knows a thing or two about crisis management.

In this guide, he outlines 3 key employee communications lessons for managing a crisis event. Helping internal communicators, at all levels, get ready for and lead in crisis situations.