Time for change: A communicator's role in change programs
Watch On-demand
Speakers
Priya Bates
President, Inner Strength Communication Inc.
About this webinar
It’s a cliché but they say that the only constant is change. Our organizations today are changing at warp speed. Whether it is due to technological innovation; increased competition; growth that is organic or due to mergers or acquisitions; or reductions due to reorganizations and divestitures; employees are being asked to adapt quickly. The truth is that many change projects fail and leaders are left wondering what went wrong. More often than not, the gap was in communication and engagement. In this webinar we will discuss the role of communications – and communicators – in change programs.
During the session you will learn:
- The change path and how change needs communication at every stage
- The importance of team, tools and tone to communicate successfully
- The questions you must ask in order to deliver the right solution
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Employee use of the word “misalignment” to describe leadership increased 143% last year. Nine in 10 leaders say strategic alignment matters, but less than one in 10 employees feel it. That gap has held for seven years and it’s becoming a bigger, more urgent problem. In a time of constant change, eroding trust, and AI-accelerated everything, misalignment spreads faster, slowing decisions, duplicating effort, distorting priorities, and eroding the bottom line. This is the Misalignment Tax—a silent, compounding drain on productivity, performance, and ultimately profitability. Every organization pays it, unseen and unquantified. In this live webinar, Zora Artis and Wayne Aspland of Clear Leaders share what their latest global research reveals about why alignment fails, what it truly costs organizations, and what it takes to turn around. It is a strategic opening for Communication and HR to lead the fix—together. These functions are uniquely positioned to make it happen, but most aren’t doing so yet. This session is about changing that. What You’ll Gain: A Clear Understanding : Why the gap persists, and the two paradoxes that sustain it. The AI Multiplier : How AI amplifies clarity in aligned organizations—and chaos in misaligned ones. A Practical Framework : The leadership conversations required to close the gap, and how Comms + HR can shape them. Tangible Actions : Specific moves Communication and HR leaders can initiate immediately. The Research Behind the Session: Zora and Wayne’s research - their third global study - draws on interviews with more than 50 CEOs, Chiefs of Staff, and senior leaders across communication, HR, strategy, and operations - and points to three conversations that determine whether strategy actually moves, or simply sits on a shelf. It also explores the cross-functional enabling work that must happen before any of them can.