Just as employee communication was proven to be business-critical during the pandemic, it will now define how organizations meet the next major challenge: the successful implementation of hybrid working.
But according to McKinsey, 68% of companies haven’t communicated a clear vision for post-pandemic work, with serious negative consequences on employee productivity.
In contrast, those organizations that have effectively communicated a plan are seeing outsized benefits—their employees are five times more productive because they have the clarity and confidence that vision provides.
These seven practical tips walk you through essential steps to meet the challenges of a hybrid workplace.
Tim Vaughan
Editorial Director, Poppulo
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
