Top Tips for social amplification in the digital workplace

Top Tips for social amplification in the digital workplace

About this Guide

Buzzwords, trendy phrases and annoying jargon come and go, and sometimes it's too easy to dismiss what's real and significant as something that will have its 15 minutes of fame before thankfully fading away.

And whatever about annoying jargon, 'social amplification' and the 'digital workplace' certainly qualify as being buzzword phrases that are hard to avoid these days. But, of course, they are much more significant than that, and they're not going to fade away anytime soon. In a highly engaging Poppulo webinar, Digital Workplace - How to turn employees into fans, Jonathan Phillips, cuts through the noise surrounding both subjects with great insight and clarity.

He brings a refreshingly articulate definition as to what the digital workplace actually is, and leaves no doubt whatsoever about the potential that exists for companies to tap into the enormous power of their employees' social media activity through social amplification.

The data he uses to underpin the power of social amplification is powerful and memorable, illustrating the immensity of a company's potential audience reach and impact through their employees' social networks rather than the company's own channels.

As Jonathan says, that is the power of amplification.

We've collated the main points from his webinar into these Top Tips and we hope you find it useful - and if you do, we would be delighted if you gave it some social amplification!

  • Jonathan Phillips is the founder of ClarityDW and a globally-recognized thought leader in Digital Workplace technologies. He is also co-founder of, advisor to the UK Government and a non-exec charity leader.


Tim Vaughan

Tim Vaughan

Head of Content at Poppulo

By clicking “Accept all cookies” you agree to the storing of cookies on your device to enhance your browsing experience, analyze site traffic, and serve tailored content and advertisements.

Cookies preferences

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Manage consent preferences

Strictly Necessary

Always Active

These cookies are necessary for our website to function. They do not store any personally identifiable information and are usually only set in response to actions made by you, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block these cookies, but some parts of the site will not work.


Functionality cookies are used to remember your preferences. They make the site easier for you to navigate by remembering settings you have applied, detect if you’ve already seen a pop-up or auto-fill forms to make them easier for you to complete.


Targeting cookies are used to deliver ads more relevant to you and your interests. These cookies can also be used to measure ad performance and provide recommendations.