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Buzzwords, trendy phrases and annoying jargon come and go, and sometimes it's too easy to dismiss what's real and significant as something that will have its 15 minutes of fame before thankfully fading away.
And whatever about annoying jargon, 'social amplification' and the 'digital workplace' certainly qualify as being buzzword phrases that are hard to avoid these days. But, of course, they are much more significant than that, and they're not going to fade away anytime soon. In a highly engaging Poppulo webinar, Digital Workplace - How to turn employees into fans, Jonathan Phillips, cuts through the noise surrounding both subjects with great insight and clarity.
He brings a refreshingly articulate definition as to what the digital workplace actually is, and leaves no doubt whatsoever about the potential that exists for companies to tap into the enormous power of their employees' social media activity through social amplification.
The data he uses to underpin the power of social amplification is powerful and memorable, illustrating the immensity of a company's potential audience reach and impact through their employees' social networks rather than the company's own channels.
As Jonathan says, that is the power of amplification.
We've collated the main points from his webinar into these Top Tips and we hope you find it useful - and if you do, we would be delighted if you gave it some social amplification!
Tim Vaughan
Editorial Director, Poppulo
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
