Register Now for Pop Summit Live on April 9, 2025
Learn More
In his October 2017 Poppulo webinar, Jim Shaffer, business advisor, leadership coach, and leader of the Jim Shaffer Group, focused on one of the biggest challenges facing internal communications: countering perceptions of being cost centers rather than adding value; drivers of activity instead of business results.
Jim showed participants how to shift the internal communications role from cost center to value center where "the gain we create is larger than the cost to create the gain".
We have extracted these Top Tips from his webinar, and they include great advice on including leaders, reaching out to mentors, selecting change projects for success, and how to do a value to cost assessment.
Tim Vaughan
Editorial Director, Poppulo
Selecting the right digital signage software can be a complex and overwhelming task. With the seemingly unlimited number of options available, it’s crucial to get your selection right, as not all platforms are equal. To make it easier to get the right digital signage platform, we’ve created an RFP template for you to use to help ensure you get the solution that meets your unique needs.
Securing leadership support for internal communication initiatives can often feel like an uphill battle. Many communications professionals find it challenging to get executives to recognize the value of effective internal comms, making it difficult to drive engagement and alignment across the organization. But with the right strategies, communicators can bridge this gap and bring leadership on board, securing extra support and resources.
Internal communicators are at the heart of their organizations, connecting all the dots, bringing cohesion to whatever chaos the world introduces, and ultimately moving their companies forward. Simply put, IC is crucial, and therefore, communicators are constantly busy. In that rush to ensure effective employee communications, we've found that communicators are spending less time thinking strategically about their own careers. That's why we want to set aside time to talk about how to advance your career in IC—while at the same time ensuring the steps you take are beneficial for your organization.
