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In his October 2017 Poppulo webinar, Jim Shaffer, business advisor, leadership coach, and leader of the Jim Shaffer Group, focused on one of the biggest challenges facing internal communications: countering perceptions of being cost centers rather than adding value; drivers of activity instead of business results.
Jim showed participants how to shift the internal communications role from cost center to value center where "the gain we create is larger than the cost to create the gain".
We have extracted these Top Tips from his webinar, and they include great advice on including leaders, reaching out to mentors, selecting change projects for success, and how to do a value to cost assessment.
Tim Vaughan
Editorial Director, Poppulo
It’s no secret that all employees, regardless of industry or role, rely on timely and accurate information to carry out their jobs and remain aligned with the company’s objectives. However, the task of managing internal communication is no longer confined to a single department or function.
Join us for an enlightening webinar as we delve into the world of strategic communication, exploring the hurdles that individual communicators face, the hurdles that comms teams face, and what it takes to clear those hurdles and deliver best-in-class communications.
Great communicators don’t necessarily make great leaders, but brilliant leaders are always superb communicators. That business leaders today must prioritize communication as a critical skillset is beyond debate. We know it from our own worklife experiences and from having witnessed the critical role CEO communication played during the pandemic, in addition to numerous research papers.
