We've never had so many great and easy to use survey tools, but just because you can physically do something it doesn't mean you can do it well.

That's the view of internal measurement and survey expert Angela Sinickas, and how right she is. The point of any survey is to gather accurate data, whether in a political context it's trying to find out how candidates or parties are doing in an election, or, in an employee survey, testing what sentiment is like on a particular issue.

But, of course, the information gathered can be fundamentally influenced by the questions asked, their precise wording and how they are phrased. People conducting employee surveys think they know this, but still they make the same mistakes, and then get dodgy data and skewed results.

To help you avoid these pitfalls and learn how to do it right, we've compiled these Top Tips from Angela's webinar for Poppulo, Getting the most out of surveys.

What you will learn:

• How to avoid questions that give inactionable answers
• How not to ask different things in the same questioin
• Pitfalls in scaled responses
• The danger of assumptions
• Who not to ask
• Structuring response scales
• Do's and don'ts of random sampling