Top Tips to get the most out of employee surveys

Top Tips to get the most out of employee surveys

About this Guide

We've never had so many great and easy to use survey tools, but just because you can physically do something it doesn't mean you can do it well.

That's the view of internal measurement and survey expert Angela Sinickas, and how right she is. The point of any survey is to gather accurate data, whether in a political context it's trying to find out how candidates or parties are doing in an election, or, in an employee survey, testing what sentiment is like on a particular issue.

But, of course, the information gathered can be fundamentally influenced by the questions asked, their precise wording and how they are phrased. People conducting employee surveys think they know this, but still they make the same mistakes, and then get dodgy data and skewed results.

To help you avoid these pitfalls and learn how to do it right, we've compiled these Top Tips from Angela's webinar for Poppulo, Getting the most out of surveys.

What you will learn:

  • How to avoid questions that give inactionable answers
  • How not to ask different things in the same questioin
  • Pitfalls in scaled responses
  • The danger of assumptions
  • Who not to ask
  • Structuring response scales
  • Do's and don'ts of random sampling


Tim Vaughan

Tim Vaughan

Head of Content at Poppulo

By clicking “Accept all cookies” you agree to the storing of cookies on your device to enhance your browsing experience, analyze site traffic, and serve tailored content and advertisements.

Cookies preferences

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Manage consent preferences

Strictly Necessary

Always Active

These cookies are necessary for our website to function. They do not store any personally identifiable information and are usually only set in response to actions made by you, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block these cookies, but some parts of the site will not work.


Functionality cookies are used to remember your preferences. They make the site easier for you to navigate by remembering settings you have applied, detect if you’ve already seen a pop-up or auto-fill forms to make them easier for you to complete.


Targeting cookies are used to deliver ads more relevant to you and your interests. These cookies can also be used to measure ad performance and provide recommendations.