Top tips to increase your impact in internal communications
Access Guide
About this Guide
We live in a time of tumultuous change, no less so in the workplace, where disruptive technologies, Artificial Intelligence and scientific advances push the boundaries to the outer edges of comprehension.
All of which impacts internal communication professionals. While it's a challenging time for internal communicators everywhere, many of whom face either static or diminishing budgets and at the same time strive to become more strategic players who add provable value, the opportunities and technologies to do just that has never been greater.
These challenges and opportunities were highlighted in Katie Marlow's recent white paper for Poppulo: The Changing Role of Internal Communication in Corporate Communications.
In her follow-up webinar on the same subject, Katie focused on 3 areas to achieve greater impact in your internal communications, which forms the basis of these Top Tips:
- Increase your business knowledge
- Understand and engage stakeholders
- Measure outcomes as well as outputs
Related Content
The AI Toolkit for Internal Communications
Internal communication is under real pressure. IC teams are expected to support leaders, shape culture, and deliver relevant, personalized communication to an increasingly diverse audience—all while operating at greater speed and scale than ever before. AI arrives at the right moment. It doesn’t replace communicators; it elevates them. Applied well, AI sharpens the fundamentals of effective communication: diagnosing issues, shaping the narrative, guiding leaders, and delivering messages that connect people to purpose and progress. At its best, AI accelerates drafting, adapts content for different formats, improves accessibility, and surfaces insights about what’s landing. Without governance, though, it can create noise or risk. The opportunity for IC teams is to bring AI in thoughtfully, with governance and human judgment at the center. This guide shows how to do exactly that. Inside, you’ll find practical guidance on when to use AI, where humans remain essential, how to establish guardrails, how to prompt effectively, and how to scale AI responsibly across channels and teams.
The Poppulo Guide for IT & Security Buyers
Clear answers on security, data protection, integrations, deployment, AI governance, and enterprise scalability.
Campus Communication Reimagined: The Digital Signage Advantage
Over the past two decades, campus communication has shifted from posters and email blasts to a complex web of comms channels that are accessible to students, faculty, and visitors throughout their days. The modern university is both physical and digital, and the speed of communication must meet the needs of a digitally-native generation. In this environment, digital signage has moved from a nice-to-have to a strategic medium—visible, immediate, and flexible—one that connects a dispersed campus. This whitepaper explores how institutions are using digital signage to communicate smarter and faster, and how to build a program that is easy to operate, simple to scale, and resilient in the moments that matter most. Drawing on Poppulo’s expertise in digital signage for college campuses , we’ll share how leading universities are centralizing digital signage management, empowering multiple departments, and using data and design to make every message count. Keep reading to learn how top universities are leveraging digital signage to create more connected, informed, and vibrant campus communities, setting new standards for communication in higher education.