We live in a time of tumultuous change, no less so in the workplace, where disruptive technologies, Artificial Intelligence and scientific advances push the boundaries to the outer edges of comprehension.
All of which impacts internal communication professionals. While it's a challenging time for internal communicators everywhere, many of whom face either static or diminishing budgets and at the same time strive to become more strategic players who add provable value, the opportunities and technologies to do just that has never been greater.
These challenges and opportunities were highlighted in Katie Marlow's recent white paper for Poppulo: The Changing Role of Internal Communication in Corporate Communications.
In her follow-up webinar on the same subject, Katie focused on 3 areas to achieve greater impact in your internal communications, which forms the basis of these Top Tips:
Tim Vaughan
Editorial Director, Poppulo
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
