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We live in a time of tumultuous change, no less so in the workplace, where disruptive technologies, Artificial Intelligence and scientific advances push the boundaries to the outer edges of comprehension.
All of which impacts internal communication professionals. While it's a challenging time for internal communicators everywhere, many of whom face either static or diminishing budgets and at the same time strive to become more strategic players who add provable value, the opportunities and technologies to do just that has never been greater.
These challenges and opportunities were highlighted in Katie Marlow's recent white paper for Poppulo: The Changing Role of Internal Communication in Corporate Communications.
In her follow-up webinar on the same subject, Katie focused on 3 areas to achieve greater impact in your internal communications, which forms the basis of these Top Tips:
Tim Vaughan
Editorial Director, Poppulo
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
