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In today’s complex rapidly-changing world, your ability to adapt to the changing needs of your customers, dynamic moves by your competitors and rising expectations from investors, regulators, and society has become critical in staying ahead.
Failing to adapt carries a high cost—according to BCG research, just over 50% of the Fortune 500 companies from the year 2000 have since gone bankrupt, been bought, or have shut down.
The coronavirus pandemic amplified and accelerated change, magnifying a pre-existing need for most organizations to transform and injecting real urgency. From technological advances, changing customer trends, collaboration driving faster innovation, to the almost overnight shift to virtual ways of working, the pace of change we are seeing is breathtaking.
This guide:
Joss Mathieson
Chief Encouragement Officer at Change Oasis
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
