In today’s complex and changing world, your ability to successfully manage transformation at pace is now a critical indicator of whether your business is equipped to survive and thrive.
There is no doubt that great communication helps to fuel transformation success. We’ve created this ultimate guide for communicators which identifies four key catalysts that enable successful organizational transformation:
- Invested leadership
- Purpose-driven transformation
- Involving people at the heart of change
- World-class communication
The guide sets out best practices that will help you successfully engage your organization in the change journey and explores how McDonald’s USA successfully navigated large and complex change to transform and modernize its business over three years.