Ultimate Guide: How Great Communication Fuels Transformation at Speed

In today’s complex rapidly-changing world, your ability to adapt to the changing needs of your customers, dynamic moves by your competitors and rising expectations from investors, regulators, and society has become critical in staying ahead.

Failing to adapt carries a high cost—according to BCG research, just over 50% of the Fortune 500 companies from the year 2000 have since gone bankrupt, been bought, or have shut down.

The coronavirus pandemic amplified and accelerated change, magnifying a pre-existing need for most organizations to transform and injecting real urgency. From technological advances, changing customer trends, collaboration driving faster innovation, to the almost overnight shift to virtual ways of working, the pace of change we are seeing is breathtaking.

This guide:

• Explains why understanding the human response to change is critical
• Explores the key success factors which can make or break successful transformation
• Highlights the best practices to follow in communicating through transformation
• Shares a case study to help you navigate the continuous changes that lie ahead