Inspired Gear
Poppulo
Ultimate Guide: How Great Communication Fuels Transformation at Speed
GUIDES

Ultimate Guide: How Great Communication Fuels Transformation at Speed

About this Guide

In today’s complex rapidly-changing world, your ability to adapt to the changing needs of your customers, dynamic moves by your competitors and rising expectations from investors, regulators, and society has become critical in staying ahead.

Failing to adapt carries a high cost—according to BCG research, just over 50% of the Fortune 500 companies from the year 2000 have since gone bankrupt, been bought, or have shut down.

The coronavirus pandemic amplified and accelerated change, magnifying a pre-existing need for most organizations to transform and injecting real urgency. From technological advances, changing customer trends, collaboration driving faster innovation, to the almost overnight shift to virtual ways of working, the pace of change we are seeing is breathtaking.

This guide:

  • Explains why understanding the human response to change is critical
  • Explores the key success factors which can make or break successful transformation
  • Highlights the best practices to follow in communicating through transformation
  • Shares a case study to help you navigate the continuous changes that lie ahead

Author

Joss Mathieson

Joss Mathieson

Chief Encouragement Officer at Change Oasis

Related content

Strategic Communication: Why It's Vital—And How to Do It Effectively

Strategic Communication: Why It's Vital—And How to Do It Effectively

It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.

Employee Comms
Leadership
Return to Office Done Right: Tips, Strategies, and Cautionary Tales

Return to Office Done Right: Tips, Strategies, and Cautionary Tales

The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.

Employee Comms