A Guide to Crafting an Effective Comms Campaign Strategy & Plan
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Poppulo now reaches 50 million employees globally
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In today’s world, access to timely, relevant communications is increasingly important. And digital signage is one of the fastest-growing channels used for mass communications. Digital signage can be found everywhere—from airports and office buildings through retail locations, manufacturing facilities and more—and making it accessible for all should be a priority.
Designing accessible systems is central to providing equal access to people who may require the use of assistive technologies. Accessibility, as it pertains to the design of products and content for people who experience disabilities, is essential when creating digital signage applications. Designing digital signage with accessibility in mind not only benefits people with disabilities, but it also provides benefits for other people as well. For example, a recent study by Ofcom found that 80% of people who use closed captions are neither deaf nor hard of hearing, illustrating how accessible design has broader impact than the intended audience.
Read our universal design guide for digital signage to learn:
Mic Wilborn
Director of Content Marketing, Poppulo
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
If you’re dedicated to IT security, this whitepaper is for you.