WEBINAR
We’re loving it: How McDonald’s internal communications team used emotional connections to support business transformation
About this Webinar
Emily Nichols, Manager of Internal Communications at McDonald’s USA, shares how the internal communications team kept its 2,000 franchise owners (who operate over 14,000 U.S. restaurants) engaged and motivated during an aggressive three-year strategic plan. Learn how tracking audience sentiment and formulating content based on the emotional journey can result in positive growth and improved optimism.
Takeaways
- How the McDonald’s USA internal communication team used emotional content to support the biggest transformation effort in the company’s history
- How to use humanized communications and prove business value to senior leadership
- Colorful examples of content McDonald’s USA created in support of its growth initiative
Speaker
Emily Nichols
Manager of Internal Communications
Related content
The Value Pivot: Shaping Comms Influence in the Age of AI
The AI revolution in internal communications isn't approaching—it's here, rapidly transforming how organizations connect with their employees. At Pop Summit 2025, leading industry experts discussed this seismic shift, offering invaluable insights into navigating and mastering this new era.
Internal Communications