Emily Nichols, Manager of Internal Communications at McDonald’s USA, shares how the internal communications team kept its 2,000 franchise owners (who operate over 14,000 U.S. restaurants) engaged and motivated during an aggressive three-year strategic plan. Learn how tracking audience sentiment and formulating content based on the emotional journey can result in positive growth and improved optimism.
- How the McDonald’s USA internal communication team used emotional content to support the biggest transformation effort in the company’s history
- How to use humanized communications and prove business value to senior leadership
- Colorful examples of content McDonald’s USA created in support of its growth initiative