A Guide to Crafting an Effective Comms Campaign Strategy & Plan
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Poppulo now reaches 50 million employees globally
Read the announcement
Emily Nichols, Manager of Internal Communications at McDonald’s USA, shares how the internal communications team kept its 2,000 franchise owners (who operate over 14,000 U.S. restaurants) engaged and motivated during an aggressive three-year strategic plan. Learn how tracking audience sentiment and formulating content based on the emotional journey can result in positive growth and improved optimism.
Takeaways
Emily Nichols
Manager of Internal Communications
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
If you’re dedicated to IT security, this whitepaper is for you.