We’re loving it: How McDonald’s internal communications team used emotional connections to support business transformation
About this Webinar
Emily Nichols, Manager of Internal Communications at McDonald’s USA, shares how the internal communications team kept its 2,000 franchise owners (who operate over 14,000 U.S. restaurants) engaged and motivated during an aggressive three-year strategic plan. Learn how tracking audience sentiment and formulating content based on the emotional journey can result in positive growth and improved optimism.
How the McDonald’s USA internal communication team used emotional content to support the biggest transformation effort in the company’s history
How to use humanized communications and prove business value to senior leadership
Colorful examples of content McDonald’s USA created in support of its growth initiative
The coming months present a massive challenge for employee communicators and HR teams, who are key to making the new way of working a reality. Whether planning a return to the office, navigating a restructuring, or adapting to a new business strategy, communication is critical to keeping employees connected and making these major shifts successful.
While leaders need to own and visibly champion transformation, they also need help to navigate it successfully at pace. This is where a great communications team can come into its own, helping to amplify the efforts of leaders, enable and empower managers at all levels, and strengthen the connection with employees.
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