We’re loving it: How McDonald’s internal communications team used emotional connections to support business transformation

Organizational change is not just necessary; it’s relentless. However, with the rapid rate of change coupled with the complexity of today’s workplace, driving transformation has never been harder, with employee support at an all-time low. Whether it’s a shift in leadership, a restructuring of teams, the adoption of new technologies, or simply managing the everyday changes that occur in business, the process of change often sparks uncertainty, resistance, and confusion. These challenges are amplified when communication is unclear, inconsistent, or poorly executed.

Effective internal communication serves as the backbone of organizational success, fostering a culture of transparency, collaboration, and engagement. However, communication is not merely about disseminating information—it’s about understanding how that information resonates with employees and drives organizational objectives. This is where the power of analytics comes into play.

Language is a core aspect of identity and plays a crucial role in how we connect and communicate. With 56% of US employers expecting a growing demand for foreign language skills in the next five years, the pressure is on communicators to meet the needs of a multilingual workforce.