Inspired Gear

Poppulo now reaches 50 million employees globally

Read the announcement

Poppulo
We’re loving it: How McDonald’s internal communications team used emotional connections to support business transformation
WEBINAR

We’re loving it: How McDonald’s internal communications team used emotional connections to support business transformation

About this Webinar

Emily Nichols, Manager of Internal Communications at McDonald’s USA, shares how the internal communications team kept its 2,000 franchise owners (who operate over 14,000 U.S. restaurants) engaged and motivated during an aggressive three-year strategic plan. Learn how tracking audience sentiment and formulating content based on the emotional journey can result in positive growth and improved optimism.

Takeaways

  • How the McDonald’s USA internal communication team used emotional content to support the biggest transformation effort in the company’s history
  • How to use humanized communications and prove business value to senior leadership
  • Colorful examples of content McDonald’s USA created in support of its growth initiative

Speaker

Emily Nichols

Emily Nichols

Manager of Internal Communications

Related content

A Guide to Crafting an Effective Comms Campaign Strategy & Plan

A Guide to Crafting an Effective Comms Campaign Strategy & Plan

Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.

Employee Comms
Future-Proof Your Leadership Comms: Trends and Strategies for 2025

Future-Proof Your Leadership Comms: Trends and Strategies for 2025

Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.

Employee Comms