Inspired Gear

Register Now for Pop Summit Live on April 9, 2025

Learn More

Poppulo
We’re loving it: How McDonald’s internal communications team used emotional connections to support business transformation
WEBINAR

We’re loving it: How McDonald’s internal communications team used emotional connections to support business transformation

About this Webinar

Emily Nichols, Manager of Internal Communications at McDonald’s USA, shares how the internal communications team kept its 2,000 franchise owners (who operate over 14,000 U.S. restaurants) engaged and motivated during an aggressive three-year strategic plan. Learn how tracking audience sentiment and formulating content based on the emotional journey can result in positive growth and improved optimism.

Takeaways

  • How the McDonald’s USA internal communication team used emotional content to support the biggest transformation effort in the company’s history
  • How to use humanized communications and prove business value to senior leadership
  • Colorful examples of content McDonald’s USA created in support of its growth initiative

Speaker

Emily Nichols

Emily Nichols

Manager of Internal Communications

Related content

Digital Signage Lookbook: Explore the Possibilities

Digital Signage Lookbook: Explore the Possibilities

With digital signage, seeing is believing. Explore this lookbook to gain inspiration, get insight into top applications across a variety of industries, and explore what's possible with digital signage from Poppulo.

Digital Signage
Key Digital Signage Hardware Considerations

Key Digital Signage Hardware Considerations

When it comes to implementing or managing digital signage at scale—a lot of questions must first be answered. In this webinar, experts from Poppulo’s hardware team will cover the many technical details that must be considered before ever deploying a single piece of content to your digital signage, including best practices for hardware selection, implementation, and ongoing network management.

Digital Signage
Digital Signage RFP Template

Digital Signage RFP Template

Selecting the right digital signage software can be a complex and overwhelming task. With the seemingly unlimited number of options available, it’s crucial to get your selection right, as not all platforms are equal. To make it easier to get the right digital signage platform, we’ve created an RFP template for you to use to help ensure you get the solution that meets your unique needs.

Digital Signage