Emily Nichols, Manager of Internal Communications at McDonald’s USA, shares how the internal communications team kept its 2,000 franchise owners (who operate over 14,000 U.S. restaurants) engaged and motivated during an aggressive three-year strategic plan. Learn how tracking audience sentiment and formulating content based on the emotional journey can result in positive growth and improved optimism.
- How the McDonald’s USA internal communication team used emotional content to support the biggest transformation effort in the company’s history
- How to use humanized communications and prove business value to senior leadership
- Colorful examples of content McDonald’s USA created in support of its growth initiative
Emily Nichols, Manager of Internal Communications, McDonald’s USA
Emily Nichols, Manager of Internal Communications, McDonald’s USA engages US franchise owners and employees in the company’s growth plan. She drafts, distributes and measures the impact of creative internal communications on business results. From worldwide convention shows, to a wide variety of national leadership videos, to local success stories, Emily makes sure there’s an appetizing blend of emotional and rational thinking baked into anything she creates.
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