Why alignment is critical for successful organizations – and how communication is key to making it happen

Why alignment is critical for successful organizations – and how communication is key to making it happen

About this Webinar

Leaders and communication professionals know alignment around purpose and goals is critical for success, yet it remains a blind spot for many organizations and is difficult to achieve.

Watch Poppulo founder and CEO Andrew O’Shaughnessy, alignment and communication strategist Zora Artis, and Change Oasis owner Joss Mathieson, as they explore paths to achieving alignment, enabled by clear and meaningful communication.

In this session you will learn:

  1. Why alignment direction and tone needs to be set from the top but it’s the communication professionals who facilitate it.
  2. Sense-making: Communicating organizational goals in a way that has meaning for everybody in the organization.
  3. The role of the critical Cs: clarity, commitment, conversation, cause and connection.
  4. Alignment A-listers: the organizations who get it right.

Event details

35 mins


Andrew O’Shaughnessy

Andrew O’Shaughnessy

Founder & CEO




Joss Mathieson

Joss Mathieson

Chief Encouragement Officer, Change Oasis; Partner

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