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It's always been important to get our words right in employee communications. But, as Georgina Bromwich of The Writer points out, it's now more important than ever because there is no such thing as internal communications anymore.
"Gone are the days when an internal memo would stay internal in an organization," she says, pointing to the numerous examples of employees posting what was meant to be internal information on social media, frequently causing reputational damage.
"So if we know this can happen we have to write our communications as if the world is looking at our messages," she says. So, we've got to ensure our words are exactly as they need to be, getting the right message, in the right tone, to the right people.
In these Top Tips from her Poppulo webinar, Georgina sets out:
Tim Vaughan
Editorial Director, Poppulo
It’s no secret that all employees, regardless of industry or role, rely on timely and accurate information to carry out their jobs and remain aligned with the company’s objectives. However, the task of managing internal communication is no longer confined to a single department or function.
Join us for an enlightening webinar as we delve into the practices of the best communications teams and the influence of behavior on effective communication. We will explore the barriers that communicators commonly face, best practices to overcome them, and how a better understanding of behavior science can be a catalyst for best-in-class communications. Our expert panel, including Lindsay Kohler, Lead Behavioural Scientist at scarlettabbott and Joss Mathieson, Chief Encouragement Officer at Change Oasis, will guide you through a thought-provoking discussion that will shed light on the beliefs, concerns, and practices that often hold communicators back from maximizing their impact, including lack of clarity, limited resources, reduced influence, and the fear of making mistakes. And, drawing from insights gained from our maturity model, our experts will outline key elements that can revolutionize your communication practices. Be prepared to expand your thinking and explore new approaches that will invigorate your approach to communication. Key Takeaways:
Great communicators don’t necessarily make great leaders, but brilliant leaders are always superb communicators. That business leaders today must prioritize communication as a critical skillset is beyond debate. We know it from our own worklife experiences and from having witnessed the critical role CEO communication played during the pandemic, in addition to numerous research papers.
