Why words matter – 3 top tips for crystal-clear IC writing

Why words matter – 3 top tips for crystal-clear IC writing

About this Guide

It's always been important to get our words right in employee communications. But, as Georgina Bromwich of The Writer points out, it's now more important than ever because there is no such thing as internal communications anymore.

"Gone are the days when an internal memo would stay internal in an organization," she says, pointing to the numerous examples of employees posting what was meant to be internal information on social media, frequently causing reputational damage.

"So if we know this can happen we have to write our communications as if the world is looking at our messages," she says. So, we've got to ensure our words are exactly as they need to be, getting the right message, in the right tone, to the right people.

In these Top Tips from her Poppulo webinar, Georgina sets out:

  • Why it pays to get your words right
  • Three quick fixes for your communications
  • How to write in a more accessible, less formal, snappier style
  • How to turn around skeptical leaders who think formal and longer is better


Tim Vaughan

Tim Vaughan

Head of Content at Poppulo