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It's always been important to get our words right in employee communications. But, as Georgina Bromwich of The Writer points out, it's now more important than ever because there is no such thing as internal communications anymore.
"Gone are the days when an internal memo would stay internal in an organization," she says, pointing to the numerous examples of employees posting what was meant to be internal information on social media, frequently causing reputational damage.
"So if we know this can happen we have to write our communications as if the world is looking at our messages," she says. So, we've got to ensure our words are exactly as they need to be, getting the right message, in the right tone, to the right people.
In these Top Tips from her Poppulo webinar, Georgina sets out:
Tim Vaughan
Editorial Director, Poppulo
Companies that fail to take employee wellbeing seriously pay for it in lost productivity, higher turnover, and disengagement that drags down teams and culture.
When communication is clear, consistent, and grounded in purpose, HR becomes one of the most powerful drivers of culture and performance. But that only happens when people understand what’s being asked of them—and feel connected to why it matters.
When it comes to effectively implementing, managing, and scaling a digital signage network, every organization must start somewhere. Start your digital signage journey here, with this e-book.
