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It's always been important to get our words right in employee communications. But, as Georgina Bromwich of The Writer points out, it's now more important than ever because there is no such thing as internal communications anymore.
"Gone are the days when an internal memo would stay internal in an organization," she says, pointing to the numerous examples of employees posting what was meant to be internal information on social media, frequently causing reputational damage.
"So if we know this can happen we have to write our communications as if the world is looking at our messages," she says. So, we've got to ensure our words are exactly as they need to be, getting the right message, in the right tone, to the right people.
In these Top Tips from her Poppulo webinar, Georgina sets out:
Tim Vaughan
Editorial Director, Poppulo
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
