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Winning with Digital Signage: Boosting Casino Revenue and Guest Engagement
EXECUTIVE BRIEF

Winning with Digital Signage: Boosting Casino Revenue and Guest Engagement

About this Executive Brief

Digital signage has become a transformative tool in the casino industry, revolutionizing operations and enhancing the guest experience. From managing progressives and jackpots to optimizing table game management and driving spend through targeted promotions, digital signage can have a massive impact on both revenue and the guest experience at casinos and resorts.

In Unlocking the Power of Digital Signage for Casinos, a focus session during Poppulo’s Forward ’24 virtual webinar series, Courtney Wood, Enterprise Customer Success Manager at Poppulo, was joined by Richard Van Rhyn, Director of Sign Animation at Station Casinos, and Thomas O’Sullivan, Director of Marketing at Choctaw Casino & Resort, to discuss best practices for optimizing every aspect of your casino digital signage.

Watch the session on-demand here, or keep reading to learn key takeaways from the webinar, including:

  • The value of casino digital signage
  • Top digital signage use cases for casinos
  • How two casinos leverage digital signage to improve the guest experience
  • Advice for getting started with casino signage

Author

Christine Kendall

Christine Kendall

Content Marketing Manager, Poppulo

Contributors

Thomas O'Sullivan

Thomas O'Sullivan

Director of Marketing at Choctaw Casino & Resort

Richard J. Van Rhyn

Richard J. Van Rhyn

Director of Sign Animation at Station Casinos

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The Digital Signage Landscape: Current State and Future Outlook

The Digital Signage Landscape: Current State and Future Outlook

Driven by the need for real-time, relevant, and targeted messaging at scale, digital signage has emerged as a key communication tool across all industries. From retail and hospitality to corporate offices and higher education, organizations today rely on digital signage to engage audiences, streamline operations, and drive business outcomes. As we delve into the current state and future outlook of the market, it becomes clear that digital signage is not just a trend, but a critical communication channel for customer and employee connections alike.

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